The New Rules of Consumer Privacy

Building Loyalty with Connected Consumers in the Age of Face Recognition and AI

De: Peter Trepp

Narrado por: Joe Van Riper

To survive in today's fast-changing landscape, companies need to balance consumers' often-competing desire for privacy, security, and convenience. In The New Rules of Consumer Privacy, FaceFirst CEO Peter Trepp establishes the new paradigm for the privacy contract between consumers and organizations that balances these three vital concerns.

Included:

• The five privacy principles to which every company must adhere
• The new rules of responsible data handling, according to leading academics and visionaries
• How technology adoption has forever changed our expectations of privacy
• How to deliver security, privacy, and convenience at the same time
• Why transparency matters to brand loyalty
• The global legislative landscape
• The future of AI

The New Rules of Consumer Privacy is essential for executives, entrepreneurs, product managers, and anyone interested in privacy and the consumer experience.

©2018 FaceFirst, Inc. (P)2018 FaceFirst, Inc.

Advertise much?

The narrator did covey enthusiasm but the frequent name-dropping became distracting. I wish that I read the reviews before purchasing this title

4 hour advertisement....not much true privacy info

This was an advertisement with content very focused on the facial recognition product. I'm not exactly sure why Privacy is in the main title. This is about facial recognition technology and AI, not much about how to clearly communicate what data you are collecting and why. There are privacy elements, but not much substance. The privacy content is maybe 30 mins tops. If you're looking for a book on Consumer Data Privacy, then this won't quench your privacy thirst.

An infomercialAn infomercial

No laws are cited. This is a one-sided argument in support of the authors facial recognition product. I’ll be requesting my credit back.