The New Multichannel, Integrated Marketing

29 Trends for Creating a Multichannel, Integrated Campaign to Boost Your Profits Now

By: Craig Huey

Narrated by: John Fornoff

Length: 4 hrs and 53 mins

Publisher's summary

Business owners and entrepreneurs....

You’re losing time, money, and opportunity if your marketing and advertising are underperforming.

And with all the brand-new advances in generating leads and sales – your current marketing approach could probably be doing much better.

But with all the options out there, it’s difficult to know where to begin. Should you use social media? Digital advertising? Or direct mail?

Multichannel integrated marketing is the only advertising approach that strategically combines all of these approaches – and more – to help you get supercharged results:

• New customers and clients
• Increased response rates and great ROI
• And skyrocketing profits

Your prospects and leads are strategically targeted with the same powerful offer again and again – across multiple platforms.

Now, multichannel marketing guru Craig Huey has written a comprehensive guide to this revolutionary approach in The New Multichannel, Integrated Marketing: 28 Trends for Creating a Multichannel, Integrated Campaign to Boost Your Profits Now.

You’ll discover the secrets to creating a profit-boosting marketing campaign.

Based on 40 years of helping businesses get breakthrough success, Craig guides you step-by-step through what you need to know to create a profit-generating, multichannel, integrated marketing campaign.

Craig reveals:

• Twelve powerful, strategic keys for Facebook – capturing the attention of your prospects and driving them to a sale
• Seven little-known ways to create a “look-alike” audience that looks, behaves and buys just like your very best customers
• The surprising “Old School” marketing approach that will win you leads and generate profits like never before
• Eleven cutting-edge strategies to use on Amazon advertising for reaching responsive new prospects on the world’s largest online retailer
• The most comprehensive set of guidelines you’ll ever read on direct response copy – 50 rules and six formulas to writing content that gets your prospects to say “yes”
• Four powerful strategies for custom list targeting domination – reaching your “perfect prospects” who will buy from you again and again
• Twenty-one no-fail guidelines for creating impactful, response-producing video

Craig has used these strategies and keys to turn small startups into medium-sized business and medium-sized business into multimillion dollar corporations… win 90 industry awards…and run 1,000+ campaigns and 10,000 variable tests."

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