The Neuro Revolution

How Brain Science Is Changing Our World
Narrated by: L. J. Ganser
Length: 9 hrs and 35 mins
3.5 out of 5 stars (31 ratings)

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Publisher's Summary

History has already progressed through an agricultural revolution, an industrial revolution, and an information revolution. The Neuro Revolution foretells a fast approaching fourth epoch, one that will radically transform how we all work, live, and play.

Neurotechnology - brain imaging and other new tools for both understanding and influencing our brains - is accelerating the pace of change almost everywhere, from financial markets to law enforcement to politics to advertising and marketing, artistic expression, warfare, and even religious belief.

The Neuro Revolution introduces you to the brilliant people leading this worldwide transformation, taking you into their laboratories, boardrooms, and courtrooms for a unique, insider's glimpse into the startling future now appearing at our doorstep.

From foolproof lie detectors to sure-fire investment strategies to super-enhanced religious and aesthetic experiences, the insights and revelations within The Neuro Revolution will foster wonder, debate, and in some cases consternation. Above all, though, they need to be understood by those who will be most affected - all of us.

©2009 Zack Lynch (P)2009 Audible, Inc.

Critic Reviews

"The exciting news is tampered by warnings that such devices could also be used for 'cultural or economic bondage'. Lynch is passionate, knowledgeable and fully engaged with the world of neurotechnology, and his overview makes absorbing material." ( Publishers Weekly)
"When I started reading this book, I thought Lynch's observations were rather hyperbolic. By the time I finished the book, I was stunned to realize that his points are not only rational but of urgent importance. Avoid reading this book at your peril." (Vint Cerf, Chief Internet Evangelist, Google Inc., also known as the "Father of the Internet")

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Interesting topic

Is there anything you would change about this book?

The author is very enthusiastic about how Functional Magnetic Resonance Imaging (FMRI) will create a new epoch in law, in business, and in medicine, but spends too much time explaining familiar ideas and concepts.

Were the concepts of this book easy to follow, or were they too technical?

The author made sure that his concept--one concept--was very easy to follow, at the expense of boring readers with knowledge of the subject gleaned from just magazines and newspapers, to say nothing of those readers who may have learned more.

Any additional comments?

This is the third or fourth book I've listened to in which the author claims to have known absolutely nothing about a subject before researching it intensely for the purpose of writing a book. One can learn a lot of fascinating things from the outside observer's point of view, but also be surprised at an author's missing some essential point or getting an important fact wrong. I felt uneasy as I listened to this author, because he draws gigantic conclusions based on little evidence and seems to start with even less than a literate person's understanding of different fields. I felt like he was an untrustworthy first person narrator.

3 people found this helpful

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  • Catarina
  • 03-31-11

Good layman's introduction to neuroscience

As this book justly points out, neuroscience is rapidly becoming one of the "killer apps" of the 21st century. It is already influencing fields as diverse as marketing and medicine, and its influence will increase as our ability to scan and know the human brain improves. Perhaps the author's enthusiasm is somewhat facile. Neuroscience may find it harder than he declares to make us happier and smarter. These are early days and the jury is still out on what the brain is, how it works and how to heal or to improve it. But it is a good introduction to the field and a reminder that the 21st century will be the most biotechnical ever - with likely astounding consequences.

2 people found this helpful