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The Net and the Butterfly  By  cover art

The Net and the Butterfly

By: Olivia Fox Cabane, Judah Pollack
Narrated by: Olivia Fox Cabane, Judah Pollack
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Publisher's summary

In The Charisma Myth, Olivia Fox Cabane offered a groundbreaking approach to becoming more charismatic. Now she teams up with Judah Pollack to reveal how anyone can train their brain to have more eureka insights.

The creative mode in your brain is like a butterfly. It's beautiful and erratic, hard to catch, and highly valued as a result. If you want to capture it, you need a net. Enter the executive mode, the task-oriented network in your brain that helps you tie your shoes, run a meeting, or pitch a client. To succeed, you need both modes to work together - your inner butterfly to be active and free, but your inner net to be ready to spring at the right time and create that "aha!" moment. But is there any way to trigger these insights, beyond dumb luck?

Thanks to recent neuroscience discoveries, we can now explain these breakthrough moments - and also induce them through a series of specific practices. It turns out there's a hidden pattern to all these seemingly random breakthrough ideas. From Achimedes' iconic moment in the bathtub to designer Adam Cheyer's idea for Siri, accidental breakthroughs throughout history share a common origin story. In this audiobook, you will learn to master the skills that will transform your brain into a consistent generator of insights.

Drawing on their extensive coaching and training practice with top Silicon Valley firms, Cabane and Pollack provide a step-by-step process for accessing the part of the brain that produces breakthroughs and systematically removing internal blocks. Their tactics range from simple to zany, such as:

  • Imagine an alternate universe where gravity doesn't exist, and the social and legal rules that govern it
  • Map Disney's Pocahontas story onto James Cameron's Avatar
  • Rid yourself of impostor syndrome through mental exercises
  • Literally change your perspective by climbing a tree
  • Stimulate your butterfly mode by watching a foreign film without subtitles

By trying the exercises in this audiobook, listeners will emerge with a powerful new capacity for breakthrough thinking.

©2017 Olivia Fox Cabane (P)2017 Penguin Audio

Critic reviews

"This book teaches you how to coax breathtaking breakthroughs and 'Eureka!' epiphanies from the recesses of your mind." (Adam Cheyer, inventor of Apple's intelligent personal assistant and knowledge navigator Siri)

"For anyone whose success depends on producing genuine breakthroughs, this book is a gold mine." (Alex Pentland, MIT professor, director of the MIT Human Dynamics Lab and the MIT Media Lab Entrepreneurship Program)

"A science-backed, fast-acting antidote to the dreaded creative block. Read it and you'll accomplish great things." (Joe Gebbia, confounder of Airbnb)

What listeners say about The Net and the Butterfly

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  • Overall
    2 out of 5 stars
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    4 out of 5 stars

Found the reading distracting - Couldn't finish

I love Fox Cabane, and have listened to Charisma Myth multiple times. Great book. I wasn't able to finish this book which is frustrating to me. With an opening reading by Fox Cabane, all was good, but the author switches and...the effect was not good. I couldn't finish the book due to the reading, no matter what the information was in it. It took me about two hours of struggling through it to figure out why, but the performance was distracting with halting speech, over pronounced words, and a general feeling of awkwardness of reading to an audience. I found myself getting hung up on the words and the pauses themselves and not the meaning of the words or even the sentences they were part of. I apologize to Pollack for this review, I wish I'd steered clear of this audiobook and gone for the book as I simply couldn't finish.

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3 people found this helpful

  • Overall
    3 out of 5 stars
  • Performance
    3 out of 5 stars
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    3 out of 5 stars

Dissapointing especially after "The Charisma Myth"

Is there anything you would change about this book?

This book is repetition of "The Charisma Myth" and then she repeats at the end of what was said before. The book is way too long because of all repetitions.

If you’ve listened to books by Olivia Fox Cabane and Judah Pollack before, how does this one compare?

Much worse then I anticipated. I had high hopes after reading "The Charisma Myth".

Was The Net and the Butterfly worth the listening time?

It was very very long. It would be much better if the book would be 4-5 hours without the repetition of her prior book.

Any additional comments?

Somewhat disappointed as I has high expectations.

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2 people found this helpful

  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

A must read for personal development

I came across this book as I was reading an article and I'm so glad I did. The author have provided guidance not only for breakthrough thinking, but also for self confidence, self discipline. Personally Its a bonus for me to get a good understanding of brain activity which may come in handy helping my autistic son.

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2 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Creative; a multitude of details worth noting.

Great delivery. Great content. Great value for time. Notable processes. Very effective methodologies. Great story-telling.

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1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
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    5 out of 5 stars

high level thinkers

I appreciate people who think for a long time before they start writing. And then write only the best ideas they had. Makes for a good read.

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  • Overall
    2 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    1 out of 5 stars

Nothing Breakthrough in this book

What could have made this a 4 or 5-star listening experience for you?

A better content

Has The Net and the Butterfly turned you off from other books in this genre?

No

What three words best describe Olivia Fox Cabane and Judah Pollack ’s performance?

Lacking

You didn’t love this book... but did it have any redeeming qualities?

Good marketing to sell the book

Any additional comments?

It is a poorly done research survey with no authentic insights into the topic.

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