The Myths of Creativity

The Truth About How Innovative Companies and People Generate Great Ideas

By: David Burkus

Narrated by: Stephen Bowlby

How to get past the most common myths about creativity to design truly innovative strategies

We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive. The Myths of Creativity demystifies the processes that drive innovation. Based on the latest research into how creative individuals and firms succeed, David Burkus highlights the mistaken ideas that hold us back and shows us how anyone can embrace a practical approach, grounded in reality, to finding the best new ideas, projects, processes, and programs.

• Answers questions such as: What causes us to be creative in one moment and void in the next? What makes someone more or less creative than his or her peers? Where do our flashes of creative insight come from, and how can we generate more of them?
• Debunks 10 common myths, including: the Eureka Myth; the Lone Creator Myth; the Incentive Myth; and The Brainstorming Myth
• Written by David Burkus, founder of popular leadership blog LDRLB

For anyone who struggles with creativity, or who makes excuses for delaying the work of innovation, The Myths of Creativity will help you overcome your obstacles to finding new ideas.

©2014 David Burkus (P)2013 Audible, Inc.

Short, Sweet, and Surprisingly Helpful

This was very engaging read. The Book is not too long which is excellent. The author presented fresh and innovative ideas that I found genuinely helpful. Interestingly, this is the first time I've purchased an Audible version of a book I already owned in physical form. However, listening to this book again proved to be a worthwhile decision.

interesting concepts explained well & easy to listen to

This book was well researched, insightful and interesting. The only aspect of it I would say was disappointing is I could have listened to another 5 hours of it.