In this episode of the Music Industry Podcast, we sit down with Luke Chiswell, International Marketing Manager at Believe, to discuss what it really takes to break artists internationally. From data, DSP strategy and fan activations to localized marketing, content strategy and the future impact of AI, Luke shares valuable insight from working with artists at Believe and previously at Warner.

A must-watch for artists, managers and music marketers looking to grow beyond their home market.

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In this episode, we sit down with Alistair Weber, CEO of The Other Songs, to talk about the modern music industry and what it really takes to build artists today.

We dive into how Ren reached a No.1 album without relying on Spotify playlists, why songwriters only receive a fraction of streaming revenue, and why artists should start protecting their music from AI training in their contracts.

We also discuss the growing market for music catalog sales, how labels actually decide who to sign, and why independent artists need to think more like entrepreneurs in today’s industry.

If you're an artist, songwriter, or anyone trying to understand how the music business is evolving, this episode breaks down the opportunities and the challenges shaping the industry right now.

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