The Lisa Bean Podcast Podcast Por Lisa Bean arte de portada

The Lisa Bean Podcast

The Lisa Bean Podcast

De: Lisa Bean
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MOTIVATIONAL PODCAST FOR BUSINESS OWNERS. Face the true of who you are, use the gifts you've been given and go all in on making your purpose your life. Desarrollo Personal Higiene y Vida Saludable Psicología Psicología y Salud Mental Éxito Personal
Episodios
  • Reach, Brand, Sales. Can you answer THESE three questions?

    Reach, Brand, Sales. Can you answer THESE three questions?
    Mar 11 2026
    In order to grow your business as an entrepreneur, you must have a clear answer for these three questions: What are you doing to reach into new markets?How are you build a strong reputation for providing value in those new markets?How are you inviting people to buy? Finding the answer to these questions is a lot about experimentation in the beginning. You begin with a hypothesis, which says: "I think that if I turn up here, in this way, and offer this service, people will buy". This is not only about making informed decisions between multiple options, it's about going out and testing your hypothesis in real life, in the market. You test that hypothesis, get feedback, tweak and go again. You keep doing this until you have the answer, then you repeat that. This video was filmed at a recent DARETOGROW / Live event. I introduce the model, explain each stage, and encourgage business owners to find and test the three levels in their own business. What's Covered in This Episode: 00:00 – The only three things required to turn on sales 00:45 – What "Reach" actually means (and why strangers matter) 02:30 – Why shouting in the wrong room kills sales 04:10 – Brand is not logos, PR or aesthetics 06:00 – Why unclear websites repel buyers 08:30 – Sales as a separate, deliberate activity 11:20 – The signature programme model 14:30 – Selling without a fancy website 17:00 – "Whatever it takes" and finishing the thing 19:40 – The one exercise every business owner must do – REACH: Why Strangers Are the Only Way You Grow Lisa is very clear about this: If strangers are not finding you, your business will not grow. Full stop. Reach means breaking into new markets — getting in front of people who have never heard of you before but already want what you sell. There are people right now: Searching Asking Enquiring Buying And if they're not buying from you, it's not because they don't want your solution. It's because they didn't find you. Lisa uses a simple metaphor: A man on a market shouting "Potatoes! Two dozen!" That's business. But: A food market for that product beats a general market Saturday beats Monday (more footfall) 9–5 beats 3am (when people are shopping) Yet most business owners keep "showing up" in rooms where their customers aren't even there — because it feels cosy, familiar, and safe. BRAND: How do you Build Trust, Quickly? Brand isn't just: Logos PR tags "As seen in" badges Brand is what someone experiences after Reach has worked. It's what happens when they: Click your Instagram Click your YouTube Visit your website Watch something Read something They should instantly understand: Your approach Your methodology What makes you different Who you help How you think The brand of trust you build should do the heavy lifting before the call. For example: SALES: Inviting Customers to the Next Step Sales is a separate activity from reach and brand building. Sales is where you say: "Here's the offer" "Here's what it is" "Here's the price" "Here's how to begin" Lisa believes every business should have: One signature programme A clear upsell A clear downsell Everything else is: A lead magnet A paid trial A micro-offer An innovation This is because of the time involved in producing these offers. A lot of early entrepreneurs make the mistake of spreading themselves too thinly and never having the time to truly focus on learning to sell one thing well. A Challenge: Can you write one sentence or one short paragraph for each of these: 1. REACH How are new potential clients finding you? Examples: "I attend six networking events a month." "I speak at two events every month." "I post Instagram Reels (trial mode) and reach 500 new people weekly." "My impressions are growing month on month." If you can't show this – growth will not happen. 2. BRAND What can people click, watch, or read to understand you? What explains your process? Where do they hear what you think? What demonstrate how you work? What makes you you? 3. SALES What pulls new customers to the front of the room? It could be: A webinar A discovery call A programme start date An invitation to talk Final Thought Sales don't turn on by accident. They turn on when: Strangers find you People understand the value you offer You invite them to buy Reach. Brand. Sales. Three separate skills. Three separate activities.
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    8 m
  • I Put On My Dream Show – Here's What I Learnt

    I Put On My Dream Show – Here's What I Learnt
    Mar 11 2026

    A few weeks ago I did something I've never done before. I put on my first ever theatre-style business show: Laugh or You'll Cry.

    A full script. Lighting cues. Sound cues. Slide timing. Jokes I had to actually write and rehearse.

    For someone whose speaking style is usually "a few bullet points and make the rest up as you go along", this pushed me right to the edge of my ability.

    But what surprised me the most wasn't the logistics of putting on a show… it was what it did to my nervous system.

    In this episode, I'm taking you behind the scenes of the experience and sharing a huge lesson about business, dreams, and how the commercial side of your business actually funds the life you want to create.

    Because here's the truth most entrepreneurs need to hear:

    Your business funds your dreams… until your dreams can fund your life.

    At the start of business, you don't have a reputation.
    You don't have proof.
    You don't have a community behind you yet.

    So you can't trade on reputation.

    You have to trade on value.

    You have to do the thing first, gather the evidence, and then use that evidence to grow the opportunity.

    That's why you can't cheat the process.

    And why chasing a big dream will always take you to the edge of what you think you're capable of.

    Most people turn away from that edge.

    But if you can sit in that discomfort and see it through… you don't walk away the same person who started.

    What's Covered in This Episode (Timestamps)

    00:00 – Why I decided to put on a theatre-style business show
    00:30 – The idea behind Laugh or You'll Cry and what I wanted the audience to feel
    01:15 – The reality of producing a scripted show (lighting, sound, slides and timing)
    02:18 – Why this pushed me far outside my normal speaking style
    02:36 – The unexpected impact it had on my nervous system and business focus
    03:14 – Writing jokes for the first time and the pressure of not knowing if they'll land
    04:05 – Why pushing your dreams will take you beyond anything you've experienced before
    05:00 – The moment you become a different person after doing something hard
    06:06 – Why failure becomes less scary when you change the story you tell yourself
    06:55 – The biggest business lesson from putting on this show
    07:02 – The difference between your commercial model and your dream
    07:29 – Why you can't trade on reputation when you're just starting out
    08:05 – Why you must gather evidence before opportunities grow
    08:29 – How small audiences are actually the path to bigger stages
    08:57 – Why following your dream will always take you to the edge of your ability

    If you're building a business and trying to balance what makes money with what really matters to you, this episode will help you understand why the two don't always align at the beginning — and why that's completely normal.

    Subscribe for more honest conversations about building a business, making money, and doing work that actually means something.
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    10 m
  • Our Secret to Staying Consistent on YouTube (We Film 5 Videos in ONE Day)

    Our Secret to Staying Consistent on YouTube (We Film 5 Videos in ONE Day)
    Mar 4 2026
    Being in business is hard. It's full on. It's busy. This is especially true when you're winning clients and working hard to deliver behind the scenes. For all those reasons, the balance of creating content and delivering what you've promised to clients is a hard one to maintain. Personally, I've found producing content daily impossible. It's a different energy, and it takes a while to get things set up. That's why we don't do it! We create a lot of our content in key filming days, where we get everything set up, plan our content, and film 4/5 videos in one day! It's effective. It's productive. And if you do it well, it means you can get back to work! In this video, come behind the scenes as we film a whopping five videos and five additional Reels in one day! We talk about: How to systemise your content creation to stay in front of your audience How to approach 'batch filming' so your content is effective Tools and set ups to consider, along with what kit to consider ⏱️ Timestamps 0:00 – Welcome & behind the scenes: prepping 5 videos in one day 0:52 – What a filming day really is 1:17 – Block it in your diary or it won't happen 1:49 – Setting up the next video & letting go of control 2:16 – Systemising to scale your business 3:03 – The honest truth about starting without fancy gear 3:49 – Hooks & first seven seconds: relax into the plan 4:58 – Planning content sets & next row of videos 5:13 – Tools, dependency & diversification 7:10 – Advice for anyone starting videos: cameras & mics 8:06 – Bulk filming = weeks of content, creating sets 📌 Key Takeaway: Consistency isn't about discipline. It's about designing your system. Batch filming, repeatable setups, and removing daily decision fatigue make posting content a natural part of scaling your business.
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    9 m
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