
The Kelloggs
The Battling Brothers of Battle Creek
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Narrado por:
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David Colacci
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De:
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Howard Markel
John Harvey Kellogg was one of America's most beloved physicians; a best-selling author, lecturer, and health-magazine publisher; founder of the Battle Creek Sanitarium; and patron saint of the pursuit of wellness. His youngest brother, Will, was the founder of the Battle Creek Toasted Corn Flake Company, which revolutionized the mass production of food and what we eat for breakfast.
In The Kelloggs, Howard Markel tells the sweeping saga of these two extraordinary men, whose lifelong competition and enmity toward one another changed America's notion of health and wellness from the mid-19th to the mid-20th centuries, and who helped change the course of American medicine, nutrition, wellness, and diet.
As Markel chronicles the Kelloggs' fascinating, The Magnificent Ambersons-like ascent into the pantheon of American industrialists, we see the vast changes in American social mores that took shape in diet, health, medicine, philanthropy, and food manufacturing during seven decades - changing the lives of millions and helping to shape our industrial age.
©2017 Howard Markel (P)2018 HighBridge, a division of Recorded BooksListeners also enjoyed...




















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One man could get so many people to visit Battle Creek.
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The Fascinating Story of the Kellogg’s
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outstanding story of an American legend
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A uniquely American tale compellingly told.
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Book was well done but I don’t know that someone without my childhood would find it very interesting.
Good History, Best for Battle Creek Folks
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Fascinating!
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Soggy Bowl of Cereal
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Very interesting history of things contemporary.
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Focused on the wrong things
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