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The Kelloggs
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Publisher's Summary
John Harvey Kellogg was one of America's most beloved physicians; a best-selling author, lecturer, and health-magazine publisher; founder of the Battle Creek Sanitarium; and patron saint of the pursuit of wellness. His youngest brother, Will, was the founder of the Battle Creek Toasted Corn Flake Company, which revolutionized the mass production of food and what we eat for breakfast.
In The Kelloggs, Howard Markel tells the sweeping saga of these two extraordinary men, whose lifelong competition and enmity toward one another changed America's notion of health and wellness from the mid-19th to the mid-20th centuries, and who helped change the course of American medicine, nutrition, wellness, and diet.
As Markel chronicles the Kelloggs' fascinating, The Magnificent Ambersons-like ascent into the pantheon of American industrialists, we see the vast changes in American social mores that took shape in diet, health, medicine, philanthropy, and food manufacturing during seven decades - changing the lives of millions and helping to shape our industrial age.
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4 out of 5 stars
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- ftmgal
- 08-26-18
Good History, Best for Battle Creek Folks
I was born and raised in Battle Creek and my mother and one brother had lifelong white collar careers there. So the story was one that I grew up knowing something about.
Book was well done but I don’t know that someone without my childhood would find it very interesting.
1 of 1 people found this review helpful
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Overall3 out of 5 stars
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Performance3 out of 5 stars
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Story3 out of 5 stars
- Tim
- United States
- 01-30-19
Soggy Bowl of Cereal
I now understand why I'm the only second reviewer on Audible for "The Kelloggs" by Howard Markel. Two brothers hating each other. The youngest brother started the food company and the eldest was a famous doctor. Both brothers and their families were far extreme in whatever they did. The author surely did his research for this book. but after a while the information got soggy, like a bowl of cereal. The most weirdest parts were for sure about Seventh Day Adventist and how John Preston Kellogg was so controlling.