In this episode of the Industrial Real Estate Podcast, Chad Griffiths sits down with David Greek of Greek Real Estate Partners to unpack the past, present, and future of industrial real estate.

David shares the remarkable story of building a third-generation family business—managing over 23 million square feet across major U.S. markets. The conversation explores how industrial real estate transformed from an overlooked asset class into one of the most sought-after investments today.

They break down:

- How e-commerce and COVID reshaped industrial demand

- What separates “perfect” warehouse design from flawed developments

- Why vacancy rates can be misleading without deeper analysis

David also shares insights on long-term development strategy, building for adaptability, and why many modern buildings still fall short.

The episode closes with a discussion on Circulate New Jersey, an initiative aimed at correcting misconceptions about industrial development and highlighting its economic and environmental impact.

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Connect with David:

Greek Real Estate

David's Linkedin

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More from The Industrial Real Estate Podcast

In this episode of The Industrial Real Estate Podcast, Chad Griffiths hosts Ben Fraser, Chief Investment Officer at Aspen Funds, to break down the current industrial market development trends and what’s really driving tenant demand across the U.S. as we move into the next phase of the cycle.

Ben shares how reshoring and nearshoring are reshaping industrial location decisions, why demand has shifted away from mega-box distribution facilities toward mid-sized industrial buildings, and how developers are adapting their strategies to changing tenant requirements. The conversation also explores site selection, infrastructure, incentives, and why markets along the I-35 corridor—including Kansas City—are seeing outsized activity.

Key topics include:

• Where industrial tenant demand is strongest today

• Why not all industrial assets are performing equally

• Manufacturing vs. warehousing demand in today’s market

• How investors should think about industrial development risk vs. reward

Whether you’re an investor, developer, broker, or simply tracking the industrial real estate market, this episode provides a grounded look at what’s working, what’s not, and where the next opportunities are emerging.

Connect with Ben

Aspen Funds

Ben' Podcast

Ben's book

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Industrial Real Estate MERCH

More From The Industrial Real Estate Podcast

In this episode of The Industrial Real Estate Show, Chad Griffiths & C'Jon Armstead break down one of the most misunderstood yet powerful skills in Industrial real estate: effective cold calling. Whether you're a broker, investor, developer, or anyone relying on outbound outreach, this episode offers a detailed look at what actually works in today’s market—and why most people get it wrong.

We dive deep into the tactics, scripts, mindset, and systems behind successful industrial real estate prospecting. Instead of relying on a transactional “Do you want to sell?” approach, this episode explores how to create value-based conversations that open doors, build long-term relationships, and turn owners who ignore most calls into genuine opportunities.

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Connect with C'Jon: https://www.linkedin.com/in/cjonarmstead/

Connect with us: https://linktr.ee/industrialpodcast

Welcome To The Industrial Real Estate Show. Chad sits down with Professor Tim Minshall, author of How Things Are Made.

We dig into why manufacturing knowledge disappeared from public view, the “illusion of explanatory depth,” and how a simple roll of toilet paper reveals global supply chains, energy, water, and decades of process know-how. We also tackle reshoring, industrial commons, and what governments and companies can realistically do over the next 5–10 years.

Discussion Topics:

How Manufacturing Drives Industrial Real Estate

Reshoring and the Return of Making Things Locally

Supply Chain Resilience vs. Efficiency

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Connect with Tim Minshall

Connect on X

Buy the Book

Connect with Chad

More From The Industrial Real Estate Show

Subscribe to the NEW Youtube Page

Welcome to The Industrial Real Estate Show. In this episode, Chad sits down with David Hansel, Managing Partner at Lucern Capital, to unpack how his team pivoted from multifamily into multi-tenant industrial. They dig into buy boxes, tenant mix, capital stacks, interest-rate impacts, and what’s next through 2026—plus practical tips for sourcing deals and competing with bigger players by staying scrappy.

Discussion Topics:

Why small/mid-bay industrial can feel like multifamily—without the labor drag

The playbook for environmental insurance (what it covers, cost, timing, real claims)

Buy box specifics: size, locations, construction quality, tenant profiles

Real-world capital stacks (60–70% debt; using pref equity selectively)

2025–26 market outlook: lease duration, downsizing tailwinds, competition

Guest

David Hansel — Managing Partner, Lucerne Capital

🔗 Website

🔗 LinkedIn

Host

Chad Griffiths — The Industrial State Show

🔗⁠ NEW Youtube

🔗 Connection Links

#industrialrealestate #cre #SmallBayindustrial #NNN #LucerneCapital #ChadGriffiths #DeRisking #EnvironmentalInsurance #EastCoastCRE

Chad Griffiths & author Cody Payne unpack the entire flex/small-bay industrial playbook—from what “flex” actually means, to development models and costs, leasing strategy, underwriting, and the real risks to watch. If you’re eyeing contractor garages, incubator space, showroom-style flex, or multi-tenant “multifamily of industrial,” this episode is your field guide.

Key Takeaways

• ​“Flex” is today’s label for small/shallow-bay multi-tenant industrial—think 1,000–5,000 SF bays with ~10% office.
• ​Development models range from bare-bones metal to showroom and premium; costs scale fast with glass, height, finishes, yards, mezz.
• ​Showroom models (18–20’ clear, strong frontage) often drive rent growth and resale value

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Connect

Cody Payne

Linkedin

Cody's Book

Check our NEW Industrial Real Estate Show Merch Store!

Linktree

In this week's episode I was joined by the illustrious Ken Ashley to talk about tips for new commercial real estate agents looking to break into the industry as well as what existing brokers can do to increase their business!

00:00 Intro & past adventures

01:05 CREI Summit teaser

01:18 Ken’s origin story + “Real Estate Prescription” book mention

04:00 Career momentum analogies

06:43 Market cycles, recency bias & why now is an opportunity

08:51 Choosing a brokerage

10:11 Splits, resources & why mentorship matters more than brand

13:39 How to find/secure a mentor

18:14 It’s OK to pivot—time horizons & expectations for new brokers

20:10 Year-one roadmap to expertise

23:39 Become the market expert—and tell everyone you can help

25:24 Business development

29:25 Marketing vs sales; why social media is one plank

35:10 What to post: Ken’s “Four Corners” content strategy

37:22 What not to post: avoid controversy; handling trolls & staying positive

41:54 Dealing with negative comments

45:40 Inside the CRI Summit: purpose, community & recognition lists

49:05 Digital tools & AI: from tools → tasks; rainmaking focus

51:17 Next CRI Summit details

54:14 Ken’s book details & closing remarks

Connect with Ken:

X: https://x.com/kenashley

LinkedIn: https://www.linkedin.com/in/kenashleyatlanta

CREiSUMMIT: https://creisummit.com/

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🚨 New! "Industrialize: The Kids Guide to Industrial Real Estate" is now available: https://mybook.to/industrializejr

📈 "Industrialize: The Insider's Guide to Industrial Real Estate" is now an Amazon bestseller in the category of Commercial Real Estate: https://mybook.to/industrialize

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🚩 Subscribe: https://www.youtube.com/@industrialize?sub_confirmation=1

#industrialize #industrialinsiders #industrialrealestate