The Ideas That Rule Us

How Others’ Ideology, Political Thought and Societal Norms Rule Our Lives… and How to Change It

In The Ideas That Rule Us, political theory researcher, author, and entrepreneur Nathan J. Murphy takes an eye-opening, multi-disciplinary deep dive into how others' ideologies, perceived societal norms, and pop culture influences shape our lives, through our decision-making, political affiliations, and consumer spending. Murphy deftly weaves over 4 years of political, cognitive, and sociological research into a very relatable and practical discussion about the fascinating origins of the many influential ideas and ideologies that rule our lives. He also examines the undeniable bond between the abstract and the emotional—a relationship that plays a dominant role in the human condition—and the quality of our lived experience.

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