Jacques Villeneuve is a Formula One World Champion, a racing icon, and one of the sport’s most candid, uncompromising thinkers. Known for his fearless honesty and unique path to the top, Jacques brings a perspective shaped by triumph, loss, and a lifelong obsession with competition.

In this episode, Jake sits down with Jacques to explore what truly defines a champion’s mindset, on track and in life. Jacques talks about the pressure of leading a championship, the mental shift required to defend what you’ve earned, and why the fear of losing can be more intense than the hunger to win. He reflects on the evolution of today’s drivers, from Lando Norris stepping into a winning identity to the quiet battles within teams that push a competitor to prove they deserve to lead.

Jacques also opens up about handling criticism in the modern era, developing the thick skin needed to survive public scrutiny, and how adversity shaped his resilience. He dives into the importance of passion, responsibility, and embracing unconventional paths, revealing how lessons from hockey, skiing, and personal tragedy helped forge the champion he became.

This conversation offers deep insights into the psychology of elite performance, the realities behind racing’s brightest moments, and the inner drive required to continually grow, adapt, and compete at the highest level.

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In football, we often obsess over the goals, the trophies, the star players. But for Dr Ian Graham, the real story sits in the unseen decisions and quiet calculations that shape everything a club becomes.

In this episode, Ian pulls back the curtain on Liverpool’s transformation, revealing how data challenged old assumptions and opened the door to one of the most successful periods in the club’s modern era. From recognising Mo Salah’s potential when others overlooked him to navigating internal battles over recruitment, Ian explains the thinking, the risk, and the conviction behind the signings that changed everything.

With clarity and humility, he reflects on the mistakes, the debates, and the culture that allowed bold choices to thrive, offering a rare look at the work behind Liverpool’s rise and the principles that still guide his approach to the game.

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John Legend didn’t set out to become “Legend.” The name found him long before the world did. In this episode Damian is joined by EGOT winner John Legend to explore how a simple nickname evolved into a self-fulfilling prophecy.

Before being a ‘legend’, he was John Stevens, a management consultant working on spreadsheets by day and hustling in studios by night. We explore how a nickname turned into a new identity, and how that identity shaped John’s behaviour, ambition, and artistry. Drawing on research from psychology, from the Proteus Effect to the Batman Effect, we uncover how stepping into a bigger version of ourselves can elevate performance long before results arrive.

In this episode, you will learn:

• Why adopting a new identity can raise your standards instantly
• How John used “Legend” as a behavioural challenge, not branding
• The psychology of alter egos
• How identity influences confidence, resilience, and creativity
• Practical ways to choose and step into an identity that helps you perform

This episode is a powerful reminder that names aren’t just labels, they’re scripts. And sometimes the fastest way to grow is to choose a name that demands it.

Listen to the full episode with John Legend: https://pod.fo/e/2dda44

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