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The Growth Marketer's Playbook

A Strategic Guide to Growing a Business in Today's Digital World
Narrated by: Jim Huffman
Length: 3 hrs and 52 mins
Categories: Business, Marketing
4 out of 5 stars (8 ratings)

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Publisher's Summary

Imagine you had the exact playbook used by today’s top start-ups to grow a business online. That’s what Jim Huffman is giving you with The Growth Marketer’s Playbook

The Growth Marketer’s Playbook is a must-hear for any business owner or marketing lead. 

In this refreshingly honest how-to guide for digital marketing, VC advisor and start-up founder Jim Huffman serves up the exact growth-marketing strategies he uses to help companies achieve explosive growth. You’ll get access to the playbook Jim uses to advise General Assembly, Techstars, Sephora, Oreo, Hot Wheels, FedEx, and more.   

This audiobook will help you:  

  • Run the same growth process used by today’s VC-backed businesses  
  • Uncover the right growth opportunities for your business  
  • Avoid the mistakes 90 percent of start-ups make  
  • Gain insights through 25 real-life case studies  
  • Get the blueprint for running a data-driven growth team   

In this playbook, Huffman uses case studies and proven processes to help you navigate the digital world and grow a business the right way. Whether you’re a first-time small-business owner or an experienced e-commerce entrepreneur, this playbook lays out the exact formula for online growth.   

What people are saying about the audiobook:  

“Jim has scaled a startup from idea to 7 figures and advised fortune 500 companies. If I was a CMO his material would be mandatory for my team.” (Jenny Fielding, Techstars MD) 

“Jim’s approach to growing businesses makes executing your own marketing plan a straightforward process that anyone can do.” (Tommy Griffith, CEO of Clickminded)  

“Anyone that’s looking to accelerate their knowledge in growth marketing should read this book. Jim represents a new breed of data-driven marketers who has used an agile growth framework to build real businesses.” (Rob Sobers, head of growth at Varonis)

©2018 Jim Huffman (P)2018 Jim Huffman

Critic Reviews

“Jim has scaled a startup from idea to 7 figures and advised fortune 500 companies. If I was a CMO his material would be mandatory for my team.” (Jenny Fielding, Techstars MD)

“Jim’s approach to growing businesses makes executing your own marketing plan a straightforward process that anyone can do.” (Tommy Griffith, CEO of Clickminded)

What members say

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    4 out of 5 stars

Useful Information. HORRIBLE Recording Quality.

The book had a lot of useful information about growth hacking and what tools to try. The narrator seems to be a good speaker and it's a benefit when the narrator is the author himself. Unfortunately, the audio sounds like it was recorded using a super-cheap cellphone with a BAD connection. All kinds of nasty digital distortion that keeps dropping in and out. Dude, if you're going to go to the trouble of narrating a whole book, INVEST IN A QUALITY MICROPHONE! You can buy a Shure SM58 microphone for around $100. There are other good microphones for even less. Why ruin an otherwise excellent book with incredibly bad sound quality?

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A Must-Read Book for Business Owners

I loved this book. Easy read, well written and very informative. This book helped my startup a ton to the point of we plan to change our strategy, team and tactics. Jim broke concepts down easy enough for anyone to understand and implement in no time. I love how it gets straight to the point and meaningful specifics how to obtain significant growth. I don’t think there is a more relevant book you can read if your goal is growth. Highly recommend!!

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  • max
  • 03-13-19

Content is on point. The execution is poor.

Good content and relevant to startups and marketers alike.

This would have received a better rating if the resources referenced in the book were available as part of the download (like other audio books). The recording quality is also poor. It sounds like he recorded it with his phone in his bathroom, and then dubbed over certain sections in a studio.