Most companies are overthinking content — and it’s costing them attention.ç

In this episode, we break down why documenting instead of creating completely changed our marketing strategy, how consistent content wins in traditional industries, and why founder-led storytelling builds trust faster than ads ever could.

If you’re a founder, marketer, or creator struggling to get traction online, this conversation will help you rethink content, distribution, and long-term brand building — without burnout.

This isn’t about going viral.It’s about becoming unavoidable.

⏱️ CHAPTERS / TIMESTAMPS:

00:00 – Why Most People Overcomplicate ContentOpening perspective on content, storytelling, and attention

05:00 – Documenting Instead of Creating ContentWhy documenting real work outperforms polished marketing

10:30 – Breaking Into a Traditional Industry With ContentSeeing opportunity where no one else was showing up1

6:30 – Founder-Led Content and Trust at ScaleWhy leadership visibility matters more than branding

22:30 – Consistency, Volume, and Playing the Long GameDaily content, patience, and building real momentum

29:30 – Distribution, Platforms, and Content StrategyHow LinkedIn, YouTube, and short-form actually work together

36:00 – Culture, Values, and Authentic MarketingWhy being real beats trying to appeal to everyone

41:30 – The Future of Content, Attention, and Brand BuildingFinal reflections, lessons learned, and what matters next

#contentmarketing #FounderLedMarketing #b2bmarketing #personalbranding #DocumentDontCreate #marketingstrategy #brandbuilding #socialmediamarketing #entrepreneurship

The Good News Podcast is officially back.

After taking a break due to life, career shifts, and major changes in the business landscape, Carlo Navarro and Jonathan Darling reunite to relaunch The Good News Podcast — bigger, sharper, and more relevant than ever.

In this comeback episode, we break down:

-Why growth today isn’t just about the product

— it’s about people-How sales and marketing must work together to win in today’s market

-Why personal brand, visibility, and trust now matter more than ever

-What’s changed in growth, marketing, and sales since we last recorded

-What to expect from this new season, new guests, and new conversations

From lessons learned in sales leadership and fractional CMO work to insights on creator economy, AI, and brand personification, this episode sets the foundation for everything that’s coming next.

If you’re a founder, sales leader, marketer, or growth-focused professional, this season is built for you.

🎙️ Welcome back to The Good News Podcast.

Subscribe, like, and comment — let us know what topics you want us to cover this season.

#TheGoodNewsPodcast #PodcastComeback #growthpodcast #salesandmarketingtips #personalbranding #businessgrowth #leadershippodcast

About Our Hosts:

Carlo is the Founder of Navarro Ventures and Audacity Sports. He is an entrepreneur with over 20 years of experience in marketing across a wide range of industries in health-tech, fin-tech, B2B, consumer, SaaS and sports.

He previously worked for companies such as Apple, IGN.com, and Pandora Radio. Carlo lives in Chicago with his wife Leasa and their 5 other startups, their kids

Connect with Carlo on Linkedin