Let’s be honest — most people have no idea what they’re talking about when it comes to AI... but they’ll pretend they do.

In this conversation, I pull back the curtain on what I’m actually doing with artificial intelligence, how I’m thinking about it, and why humility is the cheat code in an era where everyone’s faking it.

This episode is for the leaders, the curious, and the ones who don’t want to get left behind. Whether you’re a CMO or a student, this is your wake-up call to stop peacocking and start practicing.

We talk about:

• Why pretending to know AI is more dangerous than not knowing

• The power of “maybe” in a black-and-white world

• What I learned watching execs fake their way through Web2, crypto, and now AI

• How to approach AI without fear — and without needing to be an expert

• Why the best marketers are operators, not talking heads

• “And” vs. “or” — the mindset shift that changed everything for me

If you're sitting on the sidelines waiting to understand AI before jumping in, you're already behind.

🎧 Hit play — and then go download the damn apps.

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In this throwback keynote from Elevate 2017 in Copenhagen — the first 40 minutes of it — I lay out the real game of business in today’s world:

🎯 It’s not about who’s got the best product.
📲 It’s about who’s best at grabbing and keeping attention.

Whether you’re in SaaS, hospitality, DTC, or B2B — this is about understanding that you’re not just in your industry. You’re competing with Netflix, TikTok, your customer’s email inbox, and every other distraction on Earth. The only way to break through? Act like a media company first, and sell second.

I also share some tactical gold: how to leverage Facebook and LinkedIn (yes, still), why “guilt marketing” works, and how the future of voice — Alexa, Google Home, podcasting — is going to create the next land grab.

If you’re serious about growth in 2025, there’s no fluff in this one.

🎙️ We talk about:

• The real reason people ignore your ads

• How to use Instagram DMs to build business relationships that change everything

• Why podcasting and voice search are going to dominate time and behavior

• What most business owners still don’t understand about attention

• How to actually make B2B content that converts

📍 From the ELEVATE 2017 Conference in Copenhagen, Denmark
📆 Recorded in 2017, more relevant than ever in 2025

We’re living in an era where attention is everything, and yet so many people are still sleeping on the opportunity right in front of them. This keynote/Q&A combo from my 2017 trip to Copenhagen hits on a mindset that’s even more relevant now — how to make the most of your time, your brand, and your content strategy in the world we live in today.

Whether you’re an early-stage entrepreneur, an overwhelmed creator, or just trying to figure out how to get more people to care about your thing — this one is loaded with straight truth.

🧠 "People are protecting their time like it's precious when it's actually their biggest asset."