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The Gamification Toolkit
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The new era of gamification and human-focused design optimizes for motivation and engagement over traditional function-focused design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment.
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Play predates the development of human culture and our brains are hard-wired to use play as a tool to accelerate learning, strategically explore unfamiliar environments and develop collaborative social connections. Games are human created, formalized structures and processes designed to maximize engagement and get the most out of the "play" impulse. In fact, gaming comes so naturally to us, we don't even notice it for what it is.
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Organizations are facing an engagement crisis. Not surprisingly, these stakeholders have developed deflector shields to protect themselves. Only a privileged few organizations are allowed to penetrate the shield, and even less will meaningfully engage. To penetrate the shield, and engage the audience, organizations need an edge. Gamification has emerged as a way to gain that edge and organizations are beginning to see it as a key tool in their digital engagement strategy.
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Take your business to the next level - for the win. Millions flock to their computers, consoles, mobile phones, tablets, and social networks each day to play World of Warcraft, Farmville, Scrabble, and countless other games, generating billions in sales each year. The careful and skillful construction of these games is built on decades of research into human motivation and psychology: A well-designed game goes right to the motivational heart of the human psyche.
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In today’s society, games are fulfilling real human needs in ways that reality is not. Hundreds of millions of people globally - 174 million in the United States alone - regularly inhabit game worlds because they provide the rewards, stimulating challenges and epic victories that are so often lacking in the real world. Jane McGonigal argues that we need to figure out how to make the real world—our homes, our businesses and our communities—engage us in the way that games do.
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Don't buy this audiobook. Buy the eBook.
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In 2009 renowned game designer Jane McGonigal suffered a severe concussion. Unable to think clearly or work or even get out of bed, she became anxious and depressed, even suicidal. But rather than let herself sink further, she decided to get better by doing what she does best: She turned her recovery process into a resilience-building game. What started as a motivational exercise quickly became a set of rules for "post-traumatic growth". Today nearly half a million people have played SuperBetter to get stronger, happier, and healthier.
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4 out of 5 stars
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In the years following her role as the lead author of the international best seller, Limits to Growth - the first book to show the consequences of unchecked growth on a finite planet - Donella Meadows remained a pioneer of environmental and social analysis until her untimely death in 2001. Thinking in Systems is a concise and crucial book offering insight for problem-solving on scales ranging from the personal to the global. Edited by the Sustainability Institute's Diana Wright, this essential primer brings systems thinking out of the realm of computers and equations and into the tangible world....
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5 out of 5 stars
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Perfect intro into system thinking
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Performance4 out of 5 stars 979
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By synthesizing current research in the social sciences, Schwartz makes the counterintuitive case that eliminating choices can greatly reduce the stress, anxiety, and busyness of our lives. He offers eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on the important ones and ignore the rest, and ultimately derive greater satisfaction from the choices you have to make.
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The Tyranny of Pop Economics
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Overdeliver
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Overall5 out of 5 stars 45
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Performance5 out of 5 stars 42
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Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
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5 out of 5 stars
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Absolutely legendary advice from a rockstar guy
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Overall4.5 out of 5 stars 46
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Performance4.5 out of 5 stars 45
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Story4.5 out of 5 stars 45
Your mission: To design an intuitive UI for your next project. Your problem: You’re not sure what “intuitive UI” really means. Worst problem: Your team isn’t sure either, so your discussions about intuitive design are unproductive and opinion-driven. If this sounds familiar, Intuitive Design: Eight Steps to an Intuitive UI will give you the insight, principles, and guidelines you need to get the job done. You’ll learn the objective and actionable steps for designing intuitive UIs - for mobile, web, and desktop apps. Mission accomplished!
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5 out of 5 stars
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Really helpful considerations
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The Game Changer
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- Narrated by: Roger Davis
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- Unabridged
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Overall4 out of 5 stars 73
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Performance4 out of 5 stars 63
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Story4 out of 5 stars 61
Use the science of motivation with the power of game design to unlock motivation and drive progress in your organisation. There are two conventional ways to approach motivation: set goals and try to change attitudes and beliefs (which takes a lot of personalised effort); or develop incentives and rewards to inspire effort (which takes a lot of money).
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5 out of 5 stars
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One of the absolute best books I have read on motivation psychology, period.
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The Elements of Thinking in Systems
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- By: Albert Rutherford
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- Length: 4 hrs and 2 mins
- Unabridged
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Overall3.5 out of 5 stars 43
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Performance4 out of 5 stars 42
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Story4 out of 5 stars 42
You are a vital part of more complex systems like your country, the economy, or the world; learn about their changing nature and find optimal solutions to problems related to them. The Elements of Thinking in Systems focuses on the nine fundamental system archetypes; our mental models related to them and the step-by-step implication methods to fix them. Learn to use systems archetypes to solve your problems at work, in your business, in your relationship, and social connections.
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4 out of 5 stars
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Don't hate the player, hate (and fix) the game
- By Mario Lopez on 03-19-19
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Board Game Design Advice: From the Best in the World
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- Length: 7 hrs and 51 mins
- Unabridged
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Overall4 out of 5 stars 19
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Performance4 out of 5 stars 15
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Story4 out of 5 stars 14
Take your games to the next level with advice from more than 60 of the best board game designers in the world. Game design is hard. We all need sound advice to guide our work and help us become better at the craft. In this book you'll find incredible wisdom and insight from the top designers in the industry today.
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3 out of 5 stars
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Uncurated to its detriment
- By Amazon Customer on 01-05-19
Publisher's Summary
Take your gamification efforts to the next level.
When The Economist covered Kevin Werbach and Dan Hunter's new book For the Win in 2012, they referred to gamification as a "management craze". Since then, gamification has proved to be much more than a fleeting fad: It is a global movement. For the Win has been published globally in English, Chinese, Japanese, Korean, Russian, and Spanish, and more than a quarter of a million people have taken Werbach's gamification course on Coursera.
Now, in their new audiobook The Gamification Toolkit, Werbach and Hunter go deeper into the key game elements and provide you with the tools to take gamification to the next level. This brief but comprehensive book is a user's guide to help you build a game - for the win.
Gildan Media is proud to bring you another Wharton Digital Press Audiobook. These notable audiobooks contain the essential tools that can be applied to every facet of your career.
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- Daniel
- 08-17-15
Excellent intro to gamification
If you are interested in learning about gamification, this book is a great first read.
3 of 3 people found this review helpful
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Overall2 out of 5 stars
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Performance2 out of 5 stars
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Story1 out of 5 stars
- Michael
- 04-10-19
Skip if you have any prior knowledge
This contains the most basic information and won’t be very useful unless this is the first time you’ve heard of gamification.
2 of 2 people found this review helpful
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Overall2 out of 5 stars
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Performance3 out of 5 stars
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Story2 out of 5 stars
- Ms P Kelly
- 03-06-19
Just an advert for their other book
This is a short book and I would say, probably 20% was just referencing their book. I didn’t learn anything new, so despite the price I wish I hadn’t bought the book.
1 of 1 people found this review helpful
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Overall3 out of 5 stars
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Performance3 out of 5 stars
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Story2 out of 5 stars
- Jarod
- 02-23-19
content is okay but narrator was a boring
I listened to this audible after listening to actionable gamification by Yu Kai chou. this audible was a lot harder and dryer to listen to especially after Chou's book was very entertaining and engaging. Yu Kai's audible was more like an actual engaging conversation. this audio book was only 5 chapters. not enough info like they didn't even try
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Andrew van Ingen
- Nieuwegein, Netherlands
- 09-19-18
Short and clear
I can also recommend his longer book “for the win”. This gives a short overview
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Overall3 out of 5 stars
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Performance4 out of 5 stars
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Story3 out of 5 stars
- Chad
- SAN ANTONIO, TX, United States
- 09-06-18
Why is this even a separate book?
I wish I had realized that this book was under an hour long before I purchased it. It's really just an appendix for the authors other book, "For the Win," which is about gamification. Indeed, a substantial portion of the content here is just urging the listener to buy "For the Win" in order to get the real info. This is essentially just a glossary of some specific gamification techniques. It would be better as an appendix in the other book, or as a PDF a few pages long from their website.
#Satire #Disasters #Tagsgiving #Sweepstakes
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Overall1 out of 5 stars
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Performance1 out of 5 stars
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Story1 out of 5 stars
- Attila Tamas Zimler
- 08-20-17
Buy a coffee in a coffee shop - that's better value for your time and money
A useless dump of examples in form of a list from other applications without any real consideration.
Not recommended for buying.
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story2 out of 5 stars
- Sylvia
- 03-27-16
Great toolkit
It is really a toolkit - I just missed some storey telling or maybe one or two real cases to inspire us!
1 of 2 people found this review helpful
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Overall1 out of 5 stars
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Performance1 out of 5 stars
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Story1 out of 5 stars
- Jordan Georgiev
- 08-21-15
The first audiobook that I've rather not bought
The whole thing is basically an ad for their other book. The content besides references to the other book is insufficient and mostly examples telling you that "Hey, someone else did some gamification. You probably only care about his name!"
0 of 1 people found this review helpful