The Digital Transformer's Dilemma

How to Energize Your Core Business While Building Disruptive Products and Services

By: Karolin Frankenberger, Hannah Mayer, Andreas Reiter, Markus Schmidt

Narrated by: Janet Metzger

In The Digital Transformer's Dilemma: How to Energize Your Core Business While Building Disruptive Products and Services, the authors show companies how to go digital while also advancing their core business. The book emphasizes how to strike a difficult balance between establishing a new (digital) business and revitalizing - and digitizing - the legacy business.

The core of the book is focused on the actual implementation of the digital transformation across both businesses, providing concrete tips, tricks, tools, and action plans across six key dimensions: crafting a flexible organization; using technology as a driver; designing the necessary processes; building transformational leaders; "Right-skilling" the workforce of the future; and galvanizing cultural change.

Based on more than 100 interviews with senior executives at leading companies (such as Nestle, Novartis, Volkswagen, BNP Paribas, BASF, and Michelin) and smaller hidden champions, numerous illuminating case studies, and the authors' own experience from working in international management consulting and years of academic experience, the book highlights the fundamental principles required for executives and businesspeople to transform legacy organizations into digitally empowered companies.

©2020 John Wiley & Sons, Inc. (P)2020 Gildan Media

Trying to cover too much?

The second part on organizational structure ms and ways to deploy is very interesting, and it may have been better to double down in it rather than cover the ground of the first part on technologies etc., that felt shallow.