adbl_ms_membershipImage_includedwith_altText_B076FLV3HT
adbl_ms_membershipImage_includedwith_altText_B076FLV3HT

1 audiobook of your choice.
Stream or download thousands of included titles.
$14.95 a month after 30 day trial. Cancel anytime.
Buy for $6.95

Buy for $6.95

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's Summary

The Content Formula answers the biggest question currently on marketers' minds: What is the ROI of content marketing? This book provides a step-by-step guide for marketers and is divided into three parts: how to build the business case for content marketing, how to find the budget to establish a new content marketing program, and how to measure content marketing success in business terms.

With unused and wasted content costing B2B marketers alone a whopping $50 billion a year, the time to take a step back and identity problem areas is now, so departments can focus on the areas that yield the most benefit to the bottom line. The Content Formula establishes a way for marketers to prove the exact return on investment they get from content marketing, highlighting its usefulness in any marketer's toolbox.

Available in paperback, on Kindle, as an audiobook, and soon as an online calculator to save you even more time!

©2015 Marketing Insider Group (P)2015 Marketing Insider Group

More from the same

What listeners say about The Content Formula

Average Customer Ratings
Overall
  • 3.5 out of 5 stars
  • 5 Stars
    4
  • 4 Stars
    3
  • 3 Stars
    3
  • 2 Stars
    0
  • 1 Stars
    2
Performance
  • 3.5 out of 5 stars
  • 5 Stars
    4
  • 4 Stars
    4
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    2
Story
  • 3.5 out of 5 stars
  • 5 Stars
    4
  • 4 Stars
    3
  • 3 Stars
    2
  • 2 Stars
    0
  • 1 Stars
    2

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    1 out of 5 stars

Waste of time

This book is tedious and doesn't tell you anything you wouldn't already know unless you are an absolute newbie to marketing.

The woman narrator was difficult to listen to with her frequent and audible gasps for air.