Lisa Carmen Wang interviews Heidi Zak, co-founder and CEO of ThirdLove on how she built a billion‑dollar lingerie brand by centering women’s real needs and refusing to follow the old Victoria’s Secret playbook.

Key Takeaways:

• From annoyance to empire: Heidi turned her own frustration with bra shopping into ThirdLove, an online, fit‑first lingerie brand that solved a real problem women had simply learned to tolerate.
• Redefining “sexy” and “normal”: ThirdLove built its brand around inclusivity and comfort, using real bodies, half‑cup sizes, and diverse imagery long before it was industry standard.
• Calling out the old guard: Heidi publicly challenged Victoria’s Secret with a bold open letter and “To Each, Her Own” campaign, using advocacy and brand storytelling to push the industry toward representation and respect.
• Leading with calm, data, and intuition: She shares how she makes big decisions by balancing numbers with gut instinct—and why staying calm, clear, and authentically feminine is her leadership superpower.
• Owning your narrative as a woman founder: Heidi talks candidly about fundraising in a male‑dominated space, being underestimated, and why women must introduce themselves with their full power and accomplishments—no shrinking.

Follow on Instagram @lisacarmewang @thebadbitchempire @heidi @thirdlove

Warning: This episode will give you the courage and audacity to become the woman you were always meant to be.

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What happens when you decide to rewrite you entire identity and step boldly into your creative dreams and most unapologetic era?

In this powerful conversation, Lisa Carmen Wang, artistically known as Baddie Li, sits down with her friend Aurora to talk about what it really takes to reinvent yourself from the inside out. They dive into the transition from business to artistry, embracing the dark feminine, trusting intuition over logic, and breaking the mold as a powerful woman and icon.

Baddie Li opens up about finding her inner rap artist, dropping her debut single, defining her unique style, reclaiming her voice as an Asian female artist in a male-dominated industry, and having the courage to finally claim her artist era.

• Listening to your heart & intuition over logic
• The transition from business to artistry
• Embracing your dark feminine power
• How to thrive as a highly sensitive person
• Money, power, and feminine confidence
• Rewriting your identity, and seeing yourself in a completely new way
• How to create your own reality and overcome fear of being seen

Links:

• Listen to “New Money” debut song by Baddie Li:
• Listen to “Hot Like Wasabi” song by Baddie Li:
• Follow Baddie Li on Instagram
• Follow Baddie Li on Spotify:
• Follow Aurora and Sensey Living

What if everything you were taught to be — polite, perfect, and pleasing — is the very thing holding you back?

In this episode of Bad Bitch Empire, Lisa Carmen Wang shares how she broke free from good girl brainwashing and used her pain, power, and truth to build an empire, attract a secure, healthy relationship, and step fully into her divine feminine power.

We discuss:

• Breaking free from people-pleasing conditioning to become your most powerful self
• The 4 pillars of divine feminine power — emotional, sexual, financial, and spiritual — and how to reclaim them
• Healing from narcissistic abuse and the spiritual awakening that followed
• Raising your standards in dating and calling in a healthy, secure partner
• Overcoming trolls, criticism, and online hate with self-love as your armor
• Reprogramming your mind to replace self-doubt with unshakable confidence
• How self-expression, rage, and truth-telling become creative fuel
• How mothers can raise powerful, confident daughters
• The “witch wound” and why women still fear being punished for speaking out

This episode is a blueprint for radical freedom, feminine power, and unapologetic self-love.

Timestamps:

00:00 Intro

02:25 Breaking free from good girl brainwashing

09:32 Visualizing the most powerful version of yourself

12:01 Healing from an abusive relationship

15:55 Trolls, criticism, and learning to deflect hate

20:27 Weaponized shame & reclaiming sexual power

22:32 Healing from abuse & spiritual awakening

27:21 New love after trauma: raising standards

35:38 Four pillars of divine feminine power

43:25 Why financial power matters

47:56 Spiritual intelligence & feminine intuition

52:11 How mothers can raise powerful badass daughters

57:25 How to stop competing & start embracing sisterhood