Will Reif is the Founder and President of Roastar Coffee Packaging. He joined the Coffee People podcast to share his journey into coffee thru entrepreneurship, a lot of advice for leading a business, and in this video he shares some Coffee Smarter advice for entrepreneurs.

The full episode dropped February 11, 2026. Watch and subscribe to @coffeepeoplepodcasts for for more context, subscribe to the Coffee People podcast newsletter at: https://www.coffeepeoplepodcast.com/.

Find online at: https://www.roastar.com/ and @RoastarBags on YouTube.

This podcast is Presented By Roastar Coffee Packging (www.roastar.com), a coffee packaging manufacturer for businesses of all sizes. Roastar enables small-to-gigantic coffee businesses tell a big story. Learn more at https://bit.ly/4gIsHff.

Find Roastar online at: ⁠www.haceacoffee.com⁠

Head to ⁠www.coffeepeoplepodcast.com⁠ for links from the show, context to our conversation, and much more.

The link to the Simply Good Coffee Brewer can be found here: ⁠https://www.coffeepeoplepodcast.com/simply-good-coffee-brewer-review/⁠

Our direct affiliate link for the brewer is: ⁠https://partners.simplygoodcoffee.com/roast⁠

Coffee People is presented by Roastar, Inc., the premier coffee packaging company utilizing digital printing. Roastar enables small-to-gigantic coffee businesses tell a big story. Learn more at ⁠https://bit.ly/4gIsHff⁠.Follow @roastar on Instagram.

Coffee Smarter shares the collected wisdom of the coffee industry, and is an offshoot of the Coffee People podcast. Coffee People is one of the premier coffee and entrepreneurship podcasts, featuring interviews with professionals in the coffee industry and coffee education. Host Ryan Woldt interviews roastery founders, head roasters, coffee shop owners, scientists, artists, baristas, farmers, green coffee brokers, and more.

This show is also supported by Marea Coffee , Cape Horn Green Coffee Importers, Sivitz Roasting Machines, Relative Coffee Company, Coffee Cycle Roasting, MAMU Coffee, and Hacea Coffee Source.

Head to ⁠www.coffeepeoplepodcast.com⁠ for show recaps, coffee education, guest list and coffee news.

Register to become an organ donor at: ⁠https://registerme.org/⁠.

*Clicking these links to purchase will also support Roast! West Coast through their affiliate marketing programs.

Jing Lin is the Founder of Coffee Confessionals. We ask her to help us Coffee Smarter. Coffee Confessionals is a Hollywood, CA cafe that focuses on more than the coffee and food they serve. They also encourage customer engagement. Their motto is Spill The Beans!. Conversations starter cards dot the tables, and the space is used to host interactive events, including panels, comedy nights, and open mics.The full episode dropped February 18, 2026. Watch and subscribe to @coffeepeoplepodcasts context, subscribe to the Coffee People podcast newsletter at: https://www.coffeepeoplepodcast.com/. Find online at: https://www.coffeeconfessionals.com/ and @coffeeconfessionals on YouTube.This podcast is Presented By Roastar Coffee Packging (www.roastar.com), a coffee packaging manufacturer for businesses of all sizes. Roastar enables small-to-gigantic coffee businesses tell a big story. Learn more at https://bit.ly/4gIsHff.Buy Eli And Jane Books: https://www.onewildlifebooks.com/The direct affiliate link to the Simply Good Coffee Brewer we've reviewed is: https://partners.simplygoodcoffee.com/roastCoffee People is one of the premier coffee and entrepreneurship podcasts, featuring interviews with professionals in the coffee industry and coffee education. Host Ryan Woldt interviews roastery founders, head roasters, coffee shop owners, scientists, artists, baristas, farmers, green coffee brokers, and more. This show is also supported by Marea Coffee, Cape Horn Green Coffee Importers, Sivetz Roasting Machines, Relative Coffee Company, Coffee Cycle Roasting, MAMU Coffee, Acento Coffee Roasters, and Hacea Coffee Source.Head to www.coffeepeoplepodcast.com for show recaps, coffee education, guest list and coffee news.Register to become an organ donor at: https://registerme.org/.*Clicking these links to purchase will also support Coffee People through their affiliate marketing programs.

Jared Hales is the CoFounder of Hacea Coffee Source, a green coffee importer based in Anaheim, CA and with an outpost in Portland, OR. Jared joins the Coffee Smarter podcast to educate and advise us on all things coffee industry. During this session we cover green coffee contracts and contract terminology, green coffee moisture content standards, customizing a cupping plan for a coffee roaster, what makes a coffee "good," and get an update on tariffs.

Find Hacea Coffee online at: www.haceacoffee.com

Head to www.coffeepeoplepodcast.com for links from the show, context to our conversation, and much more.

The link to the Simply Good Coffee Brewer can be found here: https://www.coffeepeoplepodcast.com/simply-good-coffee-brewer-review/

Our direct affiliate link for the brewer is: https://partners.simplygoodcoffee.com/roast

Coffee People is presented by Roastar, Inc., the premier coffee packaging company utilizing digital printing. Roastar enables small-to-gigantic coffee businesses tell a big story. Learn more at https://bit.ly/4gIsHff.Follow @roastar on Instagram.

Coffee Smarter shares the collected wisdom of the coffee industry, and is an offshoot of the Coffee People podcast. Coffee People is one of the premier coffee and entrepreneurship podcasts, featuring interviews with professionals in the coffee industry and coffee education. Host Ryan Woldt interviews roastery founders, head roasters, coffee shop owners, scientists, artists, baristas, farmers, green coffee brokers, and more.

This show is also supported by Marea Coffee , Cape Horn Green Coffee Importers, Sivitz Roasting Machines, Relative Coffee Company, Coffee Cycle Roasting, MAMU Coffee, and Hacea Coffee Source.

Head to www.coffeepeoplepodcast.com for show recaps, coffee education, guest list and coffee news.

Register to become an organ donor at: https://registerme.org/.

*Clicking these links to purchase will also support Roast! West Coast through their affiliate marketing programs.