Episode 17: Sales Scripts

Six or seven things you need to know about sales scripts.

More episodes at https://www.cheeckysalescoach.com

Sales commissions are a never-ending source of discussion - and even arguments. There's a primary reason for this: As a rule, sales people are more motivated by money than other employees.

Sales people want to be paid more, and are willing to work for it. At the same time, business owners want to pay as little as possible and achieve the same sales totals.

We touch on motivations, as well as a few ideas about create commission structures. What's a fair sales commission? And should it be based on revenue, profit, or something else?

Finally: If you run a very small company, can you afford a sales person at all?

:-)

Cheeky Sales Coach Episode 15 - The Truth about SEO

As I mentioned in an earlier episode, Marketing is very different from Sales. SEO is part of your marketing process. It is not part of the sales process, except to the extent that it gets people into the sales process.

Many people are convinced that SEO is good simply because they're not paying for advertising. So, they spend thousands of dollars on something that cannot bring sales. Here we discuss seven important things you need to know about SEO.

More videos at https://www.cheekysalescoach.com