In episode #184 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Cameron Brink – one of the fastest-rising stars in the WNBA and one of the most marketable athletes in women’s sports today.

From building a standout brand portfolio early in her career to her latest partnership with Optimum Nutrition, Cam is redefining how athletes build and leverage their personal brands – and how brands show up in women’s sports through athlete sponsorships.

In this episode, hear from Cam – who is a proven expert brand builder and marketer – on:

• Why authentic athlete-brand alignment matters more than ever
• What makes her partnership with Optimum Nutrition so intentional & meaningful
• How women athletes are thinking like entrepreneurs in 2026
• The importance of long-term partnerships vs. one-off campaigns in women’s sports

More from GOALS

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• Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports
• Shop: goals-sports.com/shop

In episode #183 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sat down with Erin Ryder & Emma May-Bradley, the co-founders of Playmakers Nashville, a newly launched nonprofit membership community focused on advancing & empowering women in all areas of sports.

Fresh off their launch, Erin & Emma are on a mission to build a more inclusive and equitable sports industry in Nashville & beyond.

Playmakers Nashville is already making an impact through:

• A cohort-based model supporting women at every stage of their careers
• Scholarships, mentorship, and professional development opportunities
• A growing community of 180+ members and counting

In this episode Erin & Emma talk about the gap they saw in Nashville’s sports ecosystem, and how they stepped up to build a community for women in sports rooted in access, connection, and growth.

More from GOALS

• Follow GOALS on Twitter: @goals_sports_
• Follow GOALS on Instagram: @goals_sports_
• Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports
• Shop: goals-sports.com/shop

In episode #182 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sat down with Dr. Jeremy Jordan (Dean of the Falk College of Sport at Syracuse), Dr. Lori Robinson (Director of Team Enrichment for the Houston Texans & Falk alumna & Advisory Board Member), Patti Phillips (CEO of Women Leaders in Sports), and Christina Turner (Chief Strategy & Operating Officer at Women Leaders in Sports).

In this conversation, Caroline had the chance to interview leaders from both Falk College and Women Leaders in Sports about their innovative new partnership that is focused on developing women leaders across the sports industry.

This collaboration brings together higher education and one of the industry’s most influential leadership organizations to create intentional pathways for students to access mentorship, community, and career opportunities within the women’s sports ecosystem.

At a time when the growth of women’s sports is creating new jobs, leagues, and investment opportunities, building a strong pipeline of women leaders has never been more important – and this partnership represents a strategic investment in that future.

In this episode, hear:

• Why universities play a critical role in developing future leaders in sports.
• How the Falk College of Sport & Women Leaders are bridging the gap between education and industry.
• Why investing in women’s leadership is essential to sustaining the growth of women’s sports.

More from GOALS

• Follow GOALS on Twitter: @goals_sports_
• Follow GOALS on Instagram: @goals_sports_
• Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports
• Shop: goals-sports.com/shop