OUR Guest this Week: Rick Elmore

*We apologize for the sound quality with this weeks guest*

You know that split-second reaction when you spot a handwritten envelope in a pile of junk mail and bills? We’re chasing that moment of attention and what it means for modern marketing with Rick Elmore, former NFL defensive end and the founder and CEO of Simply Noted.

Rick walks us through the real economics of the NFL, why “not for long” is more than a joke, and how an identity crisis after football pushed him into sales, an MBA, and eventually entrepreneurship. The turning point is surprisingly simple: handwritten notes get opened, remembered, and trusted, but almost nobody has the time to write them at scale. So Rick tested the idea, proved the response, then built the infrastructure to make it real, including custom handwriting robots that put actual pen on paper.

We also get practical about scaling a self-funded business: production capacity, engineering costs, and the painful lesson that what gets you to a few million in revenue will not get you to the next level. Then we go full modern with direct mail tracking, QR code attribution, and Rick’s bullish take on AI for small business, including how he runs AI SDRs to book meetings. The big takeaway: as AI increases distance, relationship marketing and trust signals like handwritten mail become even more valuable.

Subscribe for more conversations like this, share the show with a friend who builds relationships for a living, and leave a review if you want more founder deep-dives. What’s one person you should send a handwritten note to this week?

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Welcome to The Brad Weisman Show, where we dive into the world of real people, real life, and everything in between with your host, Brad Weisman! 🎙️ Join us for candid conversations, laughter, and a fresh take on the real world. Get ready to explore the ups and downs of life with a side of humor. From property to personality, we've got it all covered. Tune in, laugh along, and let's get real! 🏡🌟 #TheBradWeismanShow #RealPeopleRealLife

Credits - The music for my podcast was written and performed by Jeff Miller.

One shot can freeze time and then speed your whole life up. Kris Jenkins, the Villanova guard who buried the legendary 4.7-second buzzer beater to win the 2016 national championship, joins us for a real, behind-the-scenes breakdown of what that moment felt like and why it wasn’t luck. We talk about the game’s momentum swings, the pressure of the last possession, and the instant he knew the ball was going in because the “work was already done.”

From there, we zoom out to the part people forget: what happens after the highlight goes viral. Kris shares how quickly the fame hit, what it’s like waking up to major media attention, and how he kept his friendships and mindset steady when the world suddenly wanted photos and autographs. We also get into a wild layer of the story, facing his brother on the opposite side of the championship game, and how that changes the emotional weight of winning and losing.

Kris also brings his perspective into today’s college sports reality, including NIL (Name, Image, Likeness). We unpack why athletes deserve to be paid, why the system can still go too far without guardrails, and why financial literacy and long-term thinking matter when money shows up early. He shares how he now uses these lessons in public speaking for athletes and organizations, focusing on leadership, dominant teams, finding your role, and meeting your moment. If you’ve ever wondered what clutch really looks like, hit play, then subscribe, share this with a friend, and leave a review with your biggest takeaway.

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Welcome to The Brad Weisman Show, where we dive into the world of real people, real life, and everything in between with your host, Brad Weisman! 🎙️ Join us for candid conversations, laughter, and a fresh take on the real world. Get ready to explore the ups and downs of life with a side of humor. From property to personality, we've got it all covered. Tune in, laugh along, and let's get real! 🏡🌟 #TheBradWeismanShow #RealPeopleRealLife

Credits - The music for my podcast was written and performed by Jeff Miller.

Our Guest This WEEK: Jeremy Schreifels

Most people don’t fail at podcasting because they lack talent, they fail because they pick the wrong topic and they can’t stay consistent long enough for trust to compound. That’s why this conversation with Jeremy Schreifels hit so hard for us. Jeremy is the executive producer and founder of Box Seven Media, and he brings a musician’s ear to podcast production, audiobook creation, and video content that actually connects.

We get into the nuts and bolts of podcasting trends like video podcasting and why recording on a platform like Riverside gives you options later. Jeremy breaks down why a single strong episode can fuel your podcast marketing system with 35 to 40 pieces of repurposed content, something you simply can’t squeeze out of one blog post or one social post. We also talk about the real reason shows fade out after episode 8 and again after episode 21, and how passion and curiosity are the only sustainable fix.

Then we go deep on audiobooks: why they’re life-changing for people who don’t love reading, why author-read audiobooks carry more emotion, and how listening at 1.2x speed can keep your attention locked in. Jeremy also shares a smart creator move: add bonus audio that never appears in print. We wrap with leadership ideas we keep thinking about, from “change your questions, change your growth” to the “peeps in your Jeep” lesson on surrounding yourself with the right people, plus Jeremy’s push for true royalty-free theme music so creators don’t get flagged.

Subscribe for more real conversations, share this with a friend who’s thinking about starting a podcast, and leave a review if it helped. What’s the topic you could talk about for years without burning out?

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Welcome to The Brad Weisman Show, where we dive into the world of real people, real life, and everything in between with your host, Brad Weisman! 🎙️ Join us for candid conversations, laughter, and a fresh take on the real world. Get ready to explore the ups and downs of life with a side of humor. From property to personality, we've got it all covered. Tune in, laugh along, and let's get real! 🏡🌟 #TheBradWeismanShow #RealPeopleRealLife

Credits - The music for my podcast was written and performed by Jeff Miller.