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The Birth of a Brand
- Narrated by: Brian Smith
- Length: 7 hrs and 12 mins
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The Birth of a Brand
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Publisher's summary
Brian Smith's story as the founder of the world-renowned UGG Australia brand is a hero's journey and roadmap to success with stories of achievements, failures, lucky breaks, and near disasters.
Brian's guiding principle: You can't give birth to adults. Every company is conceived as an idea and birthed into reality, and the baby business grows through its infancy, toddler years, early youth, and tumultuous teens, to eventually arrive at maturity.
For those who have yet to set their dreams into action or those who are already on the rocky road to success, this book is a candid, colorful, outrageous, enlightening adventure in product development, world-wide brand recognition, and star-struck fame and fortune.
A mentor and advocate to business leaders and entrepreneurs, Brian Smith shows how you can find your passion and follow it to a rewarding, happy, fulfilling life. Written with time-worn truisms and business acumen, Brian's amazing story proves that you can stick to your guns, authenticity, and spiritually and still grow a wildly successful career and company.
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-
Story5 out of 5 stars 2,583
Meet a genuine American folk hero cut from the homespun cloth of America's heartland: Sam Walton, who parlayed a single dime store in a hardscrabble cotton town into Wal-Mart, the largest retailer in the world. The undisputed merchant king of the late 20th century, Sam never lost the common touch. Here, finally, inimitable words. Genuinely modest, but always sure of his ambitions and achievements. Sam shares his thinking in a candid, straight-from-the-shoulder style. In a story rich with anecdotes and the "rules of the road" of both Main Street and Wall Street, Sam Walton chronicles the inspiration, heart, and optimism that propelled him to lasso the American Dream.
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5 out of 5 stars
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Capitalism Is The Way
- By Nathan Ruff on 04-14-19
By: John Huey, and others
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Play Nice but Win
- A CEO's Journey from Founder to Leader
- By: Michael Dell, James Kaplan
- Narrated by: Michael Dell
- Length: 10 hrs and 35 mins
- Unabridged
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Overall4.5 out of 5 stars 663
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Performance4.5 out of 5 stars 562
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Story4.5 out of 5 stars 559
In 1984, soon-to-be college dropout Michael Dell hid signs of his fledgling PC business in the bathroom of his University of Texas dorm room. Almost 30 years later, at the pinnacle of his success as founder and leader of Dell Technologies, he found himself embroiled in a battle for his company’s survival. What he’d do next could ensure its legacy — or destroy it completely.
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4 out of 5 stars
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Not perfect, but worth a listen
- By James S. on 11-09-21
By: Michael Dell, and others
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Comic Shop
- The Retail Mavericks Who Gave Us a New Geek Culture
- By: Dan Gearino
- Narrated by: Douglas R. Pratt
- Length: 7 hrs and 29 mins
- Unabridged
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Overall4.5 out of 5 stars 43
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Performance4.5 out of 5 stars 37
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Story4.5 out of 5 stars 37
The early 1970s saw the birth of the modern comic book shop. Its rise was due in large part to a dynamic entrepreneur, Phil Seuling. His direct market model allowed shops to get comics straight from the publishers, bypassing middlemen. Stores could better customize their offerings and independent publishers could now access national distribution. In this way, shops opened up a space for quirky ideas to gain an audience and helped transform small-press series, from Teenage Mutant Ninja Turtles to Bone, into media giants.
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5 out of 5 stars
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A good listen.
- By Amazon Customer on 08-30-20
By: Dan Gearino
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How Money Became Dangerous
- The Inside Story of Our Turbulent Relationship with Modern Finance
- By: Christopher Varelas, Dan Stone
- Narrated by: Roger Wayne
- Length: 14 hrs and 43 mins
- Unabridged
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Overall4.5 out of 5 stars 45
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Performance4.5 out of 5 stars 39
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Story4.5 out of 5 stars 39
From a veteran of the trade, a provocative and entertaining voyage into the turbulent heart of modern money that sheds new light on the rise of our threatening and complicated financial system, how money became our adversary, and why finding a new course is crucial to a healthy society.
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5 out of 5 stars
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Must read
- By Craig M. Stratton on 02-08-20
By: Christopher Varelas, and others
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The Automatic Customer
- Creating a Subscription Business in Any Industry
- By: John Warrillow
- Narrated by: Don Hagen
- Length: 5 hrs and 15 mins
- Unabridged
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Overall4.5 out of 5 stars 1,036
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Performance4.5 out of 5 stars 902
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Story4.5 out of 5 stars 892
The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before.
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5 out of 5 stars
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Can be applied to almost any business
- By C Mason on 02-25-15
By: John Warrillow
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Street Smarts
- An All-Purpose Tool Kit for Entrepreneurs
- By: Norm Brodsky, Bo Burlingham
- Narrated by: Sean Pratt
- Length: 10 hrs and 8 mins
- Unabridged
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Overall4.5 out of 5 stars 1,735
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Performance4.5 out of 5 stars 1,526
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Story4.5 out of 5 stars 1,527
People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.
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5 out of 5 stars
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This great audio was originally called The Knack!
- By morton on 12-16-11
By: Norm Brodsky, and others
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Small Giants
- Companies That Choose to Be Great Instead of Big, 10th Anniversary Edition
- By: Bo Burlingham
- Narrated by: Bo Burlingham, Sean Pratt
- Length: 10 hrs and 47 mins
- Unabridged
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Overall4.5 out of 5 stars 823
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Performance4.5 out of 5 stars 703
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Story4.5 out of 5 stars 692
It's an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do, creating a great place to work, providing great customer service, making great contributions to their communities, and finding great ways to lead their lives. In Small Giants, veteran journalist Bo Burlingham takes us deep inside 14 such remarkable companies.
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5 out of 5 stars
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fantastic book for small company builders
- By Amazon Customer on 08-01-17
By: Bo Burlingham
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The Art of Business Wars
- Battle-Tested Lessons for Leaders and Entrepreneurs from History's Greatest Rivalries
- By: David Brown
- Narrated by: David Brown
- Length: 11 hrs and 56 mins
- Unabridged
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Overall4.5 out of 5 stars 110
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Performance4.5 out of 5 stars 99
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Story4.5 out of 5 stars 99
Based on the chart-topping Business Wars podcast, stories, and lessons from history’s greatest business rivalries, interspersed with audio clips from the podcast. Using Chinese military genius Sun Tzu’s strategies as a guide, Brown examines why some companies triumph while others crumble....
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1 out of 5 stars
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Just a repeat of the pod cast…..
- By Vm2008 on 02-01-22
By: David Brown
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Mentor to Millions
- Secrets of Success in Business, Relationships, and Beyond
- By: Kevin Harrington, Mark Timm
- Narrated by: Kevin Harrington, Mark Timm
- Length: 5 hrs and 30 mins
- Unabridged
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Overall4.5 out of 5 stars 111
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Performance5 out of 5 stars 96
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Story4.5 out of 5 stars 94
Kevin Harrington, one of the original "sharks" of the TV hit Shark Tank, and serial entrepreneur Mark Timm take you on a journey that radically redefines what it means to truly succeed - at work, at home, and in every area of life.
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5 out of 5 stars
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Listen at 1.4x
- By Mark Fry on 09-26-20
By: Kevin Harrington, and others
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American Dreamer
- My Life in Fashion and Business
- By: Peter Knobler, Tommy Hilfiger
- Narrated by: Kevin Free
- Length: 10 hrs and 23 mins
- Unabridged
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Overall4.5 out of 5 stars 88
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Performance4.5 out of 5 stars 77
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Story4.5 out of 5 stars 77
American Dreamer brims with anecdotes that cover Tommy's years as a club kid and scrappy entrepreneur in 1970s New York as well as unique insights into the exclusive A-list personalities with whom he's collaborated and interacted, from Mick Jagger and David Bowie to Ralph Lauren and Calvin Klein. But this is more than just a fashion icon's memoir - it's a road map for building a brand, both professionally and personally.
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4 out of 5 stars
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Reveals a great deal people didn't know
- By LEE on 10-30-18
By: Peter Knobler, and others
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Finish Big
- How Great Entrepreneurs Exit Their Companies on Top
- By: Bo Burlingham
- Narrated by: Sean Pratt
- Length: 10 hrs and 17 mins
- Unabridged
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Overall4.5 out of 5 stars 158
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Performance4.5 out of 5 stars 130
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Story4.5 out of 5 stars 128
When pioneering business journalist and Inc. magazine editor at large Bo Burlingham wrote Small Giants, it became an instant classic for its original take on a common business problem - how to handle the pressure to grow. Now Burlingham is back to tackle an even more common problem - how to exit your company well. Sooner or later, all entrepreneurs leave their businesses and all businesses get sold, given away, or liquidated.
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5 out of 5 stars
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Begin with the end in mind
- By D. Hartzell on 02-05-15
By: Bo Burlingham
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Boss Life
- Surviving My Own Small Business
- By: Paul Downs
- Narrated by: Jonathan Hogan
- Length: 12 hrs and 28 mins
- Unabridged
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Overall4.5 out of 5 stars 241
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Performance4.5 out of 5 stars 214
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Story4.5 out of 5 stars 214
In 1986, fresh out of college, Paul Downs opened his first and last business: a small company that built custom furniture. With no idea how to run a business or how to build custom furniture, Downs spent a year teaching himself the business, and in 1987 he hired his first employee. That was when things got complicated.
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3 out of 5 stars
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Just a story
- By Marsha on 12-31-15
By: Paul Downs
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Alibaba's World
- How a Remarkable Chinese Company Is Changing the Face of Global Business
- By: Porter Erisman
- Narrated by: George Newbern
- Length: 6 hrs and 5 mins
- Unabridged
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Overall4.5 out of 5 stars 496
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Performance4.5 out of 5 stars 433
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Story4.5 out of 5 stars 434
In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history - bigger than Google, Facebook, and Twitter combined. Alibaba, now the world's largest ecommerce company, mostly escaped Western notice for over 10 years, while building a customer base larger than Amazon's and handling the bulk of ecommerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride?
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3 out of 5 stars
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Not bad
- By Daniel on 09-12-15
By: Porter Erisman
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The Reinventors
- How Extraordinary Companies Pursue Radical Continuous Change
- By: Jason Jennings
- Narrated by: Jason Jennings
- Length: 6 hrs and 10 mins
- Unabridged
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Overall4.5 out of 5 stars 46
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Performance4.5 out of 5 stars 40
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Story4.5 out of 5 stars 40
Eventually every job and every business will become irrelevant. According to Jason Jennings, the past few decades have seen unprecedented shifts: former third-world nations have transformed themselves into high-tech manufacturing powerhouses; technology has democratized business and increased competition in ways never before seen; and customers, used to getting exactly what they want when they want it, are no longer beholden to the corporate giants.
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5 out of 5 stars
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Good advice
- By Myers on 07-28-18
By: Jason Jennings
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The Glitter Plan
- How We Started Juicy Couture for $200 and Turned It into a Global Brand
- By: Pamela Skaist-Levy, Booth Moore, Gela Nash-Taylor
- Narrated by: Rose Itzcovitz
- Length: 5 hrs and 58 mins
- Unabridged
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Overall4.5 out of 5 stars 92
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Performance4 out of 5 stars 85
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Story4.5 out of 5 stars 84
While working together at a Los Angeles boutique, Pamela Skaist-Levy and Gela Nash-Taylor became fast and furious friends over the impossibility of finding the perfect T-shirt. Following their vision of comfortable, fitted T-shirts, they set up shop in Gela’s one-bedroom Hollywood apartment with $200 and one rule: Whatever they did, they both had to be obsessed by it. Pam and Gela eventually sold their company to Liz Claiborne for $50 million, but not before they created a whole new genre of casual clothing that came to define California cool.
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1 out of 5 stars
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Elementary, at best
- By Laura P on 09-19-14
By: Pamela Skaist-Levy, and others
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The Pumpkin Plan
- A Simple Strategy to Grow a Remarkable Business in Any Field
- By: Mike Michalowicz
- Narrated by: Mike Michalowicz
- Length: 7 hrs and 7 mins
- Unabridged
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Overall5 out of 5 stars 847
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Performance5 out of 5 stars 713
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Story5 out of 5 stars 706
Each year, Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive—let alone grow—it’s easy for entrepreneurs to get caught up in a never-ending cycle of "sell it—do it, sell it—do it" that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconventional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.
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5 out of 5 stars
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Great book
- By Harry Wilson on 06-04-21
By: Mike Michalowicz
What listeners say about The Birth of a Brand
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- T. K. Tran
- 06-09-23
Great Story and Great Author
My time was well spent listening to the author talk about his business and his life.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- doobedoo
- 08-12-20
This real persons rags to riches story!
I read lots of books but this book is an intense, can't stop listening book. It takes you inside of what it was like to create a visionary brand while having to run uphill for the entire journey. The lessons are endless and so are the experiences. The author almost died, check it out!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Jennifer Horspool
- 08-17-23
Great for any struggling entrepreneur
Brian is adorable, authentic, real and shares the nitty gritty of the true roller coaster of entrepreneurship. Greatest takeaway: no matter what. Keep going.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- KasiaHP
- 06-07-22
Transferable knowledge
Even though I work for a different industry, the process of building a brand is always similar. Many lessons can be taken from this book, especially for entrepreneurs who have just started their business. And now finally I know that I should buy a pair of UGGs 😎
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- theresa
- 05-03-23
just bought some UGGs :) lol
I just bought my first UGGs :) lol Great message about perseverance. Enjoyable story telling.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Kitty
- 06-17-23
There Are No Overnight Successes...Great Story!
As an entrepreneur, sometimes one thinks their problems are unique. In this book, told in such an interesting and unique way, Brian explains the headaches, heartaches, and speed bumps when birthing a brand. The author reads this and brings it to life. Kept me interested and waiting for the next thing with every chapter. My favorite part was that as he told the story, he added "sidebars" where he would break from the story and tell an "aha" or learning that came along in that interest. I have two pages of notes! So relatable and so many take aways! Highly recommend!
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