• The Back Yourself Show with Tom Fairey

  • By: Tom Fairey
  • Podcast
  • Summary

  • The Back Yourself Show presents a leading conversation within the startup community globally that is actively helping over 10,000 founders and entrepreneurs in the first phase of their journey as business operators. Featured guests include investors and senior operators behind global businesses such as Google, Microsoft, Deliveroo, Coca Cola, Skype, Giphy, Babylon Health, BBC iPlayer, SeedLegals, Channel 4 Ventures and more.
    Tom Fairey
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Episodes
  • May 17 2022

    This week we spoke to Fryderyk Szydlowski, founder of Embargo.

    In this episode, you will hear the rollercoaster journey that is Fryderyk’s startup story; from losing investment due to Brexit to the pandemic destroying his customer base.

    Fryderyk shares tips and tricks on overcoming uncontrollable obstacles and how a founder can pick themselves up when everything is falling apart. 

    Additionally, he shares how being a former Pro Basketball player taught him about resilience and coping with failure. If you’re looking for tips on keeping a positive mindset when everything is going wrong, you’re in the right place!  

    Structure:  

    0:00 Introduction  

    1:00 Fryderyk's athletic background  

    7:30 How the athlete lifestyle is similar to a founder  

    9:15 You're Idols became your rivals 

    14:30 Where founders should be spending their time  

    17:30 How you have survived threw 2 economic downsides 

    25:00 How founders can help their employees when things are going bad 

    29:00 What is your startup hack  

    33:00 Startup Sinbin  

    If you have a question that you would like answered, then email them over to my podcast producer Rosie at Rosie@stakester.com  #startup #businesstips #founder  If you want to join us on the show, then fill in the “Pitch to Us” form on the Back Yourself Show website!  

    This is your chance to get your interesting and innovative business in front of a global audience, where you can talk ‘growth and development’ with Tom Fairey: a founder who has been there and done that.  Website - http://backyourself.show/

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    34 mins
  • May 10 2022

    My guest this week is Will Koning founder of SaaSLead.io. 

    In this episode, you will hear the rollercoaster journey that is will's startup story, from dropping out of university to losing all of his clients overnight to being trapped in Barcelona in lockdown. Threw out the obstacles put in Wills's way he still came out on top and in the last 18 months has bootstrapped his business from 0 to 2.3 million. 

    If you’re looking to learn more about how to bootstrap a business, how to build a product being a non-technical founder and how to recruit new graduate talent, you're in the right place. 

    Structure: 

    0:00 Introduction 

    1:00 Wills Crazy entrepreneurial journey  

    5:00 The Big Problem  

    12:00 How to convince Graduates to work for you?  

    16:00 How did you make revenue?  

    16:45 The value of Linkedin  

    19:55 How to optimise to be lucky  

    21:45 What are the best lessons you learnt around culture  

    26:45 How to build a product when you're not a tech founder  

    29:00 How to bootstrap your business from 0 to 2.8 million 

    30:00 Advice for university dropouts  

    32:00 Startup Hack  

    33:45 Startup Sin Bin

    Books mentioned:  What you do is who you are by Ben Horowitz    

    Follow us on all of our socials here for more content!

    Instagram - https://www.instagram.com/back.yourself.show/  

    TikTok  - https://www.tiktok.com/@back.yourself.show  

    Linkedin - https://www.linkedin.com/company/the-back-yourself-show/

    If you have a question that you would like answered, then email them over to my podcast producer Rosie at Rosie@stakester.com

    #startup #businesstips #founder 

    If you want to join us on the show, then fill in the “Pitch to Us” form on the Back Yourself Show website!  This is your chance to get your interesting and innovative business in front of a global audience, where you can talk ‘growth and development’ with Tom Fairey: a founder who has been there and done that.  

    Website - http://backyourself.show/

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    36 mins
  • May 3 2022

    My guests this week we speak to Eric Fulwiler the founder & CEO of Rival. 

    In this episode,  he shares his amazing wisdom on all things marketing, digging into what you should look for in a Head of Marketing, how to create content that speaks to your customer, and how to create disruptive campaigns. Additionally, he shares key lessons he learned from being one of the first-15 employees and MD of EMEA for VaynerMedia. 

    If you’re looking to learn more about everything to do with marketing, you’re in the right place.  

    Structure: 

    0:00 Introduction  

    0:50 Why is marketing important? 

    3:00 How to measure the impact of a brand? 

    5:00 What should you look for when hiring a Head of Marketing? 

    10:30 How do you test what is good marketing talent? 

    12:15 How to bring the voice of the customer into the business? 

    15:49 All growth comes from unlocking new or differentiated value in a market  

    16:40 You don't buy a product you buy the solution the product brings you 

    18:15 How important is a personal brand?  

    21:20 What is a disruptive marketing campaign?  

    24:10 Big companies waste money  

    24:45 The pufferfish challenger 

    28:30 Startup SinBin  

    31:20 Entrepreneurship is a spectrum 

    33:31 How Tom raised £1M in 4 hours 

    34:45 How to create a personal CRM   

    Links

    Competing Against Luck By Clayton M. Christensen - https://www.amazon.co.uk/Competing-Against-Luck-Innovation-Customer/dp/0062565230/ref=asc_df_0062565230/?tag=googshopuk-21&linkCode=df0&hvadid=311040647414&hvpos=&hvnetw=g&hvrand=5285619064828713714&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=1006495&hvtargid=pla-454317071719&psc=1&th=1&psc=1  

    Duolingo’s TikTok - https://www.tiktok.com/@duolingo?lang=en

    If you have a question that you would like answered, then email them over to my podcast producer Rosie at Rosie@stakester.com  #startup #businesstips #founder

    If you want to join us on the show, then fill in the “Pitch to Us” form on the Back Yourself Show website!  This is your chance to get your interesting and innovative business in front of a global audience, where you can talk ‘growth and development’ with Tom Fairey: a founder who has been there and done that. 

     Website - http://backyourself.show/

    Show more Show less
    38 mins

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