The Authority Brand Podcast Por Curt D. Mercadante arte de portada

The Authority Brand

The Authority Brand

De: Curt D. Mercadante
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Learn how to deliver the right message to the right clients so you can generate the right revenue for your business. The Authority Brand host Curt Mercadante is a sales and branding expert and serial entrepreneur who has has counseled small business, entrepreneurs, as well as some of the largest corporations and associations in the country. He's built three profitable businesses, including a 7-figure Public Relations and Advertising agency. Curt is Gallup-Certified Strengths Trainer, authority branding consultant, and author of the bestselling book, "Five Pillars of the Freedom Lifestyle." Economía Gestión Gestión y Liderazgo Marketing Marketing y Ventas
Episodios
  • Our final episode - and new beginnings

    Our final episode - and new beginnings
    Jun 17 2021

    This is the final episode of The Authority Brand Podcast -- but our past year of programming will continue to be available at www.TheAuthorityBrandPodcast.com.

    You can also learn about Curt's new and upcoming projects at http://CurtsBlog.com.

    Learn more in today's episode.

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    5 m
  • Brand Breakthrough with Margie Agin

    Brand Breakthrough with Margie Agin
    Jun 15 2021

    Curt Mercadante interviews Margie Agin, author of "Brand Breakthrough: Brand Breakthrough: How to Go Beyond a Catchy Tagline to Build an Authentic, Influential and Sustainable Brand Personality."

    Get the book here: https://www.amazon.com/gp/product/B07NTYMSW3

    Margie is an award-winning marketer who helps B2B technology companies discover what makes them unique and find the words to say it. She is the founder and chief strategist of Centerboard Marketing, a marketing agency based in Washington, DC.

    As both an external strategist and an in-house marketing leader, Margie has helped companies in the cybersecurity, communications, EdTech, and software industries distil complex topics into content and campaigns that drive action.

    She has built and led teams through times of rapid change, launched and relaunched brands, and created sustainable marketing programs that prioritize the customer experience.

    Before founding Centerboard Marketing, Margie led demand generation efforts for the education technology company Blackboard and digital marketing for video conferencing leaders Tandberg and Cisco. She also taught content marketing and web writing at Johns Hopkins University.

    Learn more about Margie: https://centerboard-marketing.com/about/margie-agin/
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    46 m
  • 3 Reasons LinkedIn "isn't working" for you

    3 Reasons LinkedIn "isn't working" for you
    Jun 10 2021

    In today's episode, Curt shares three common mistakes people make in using LinkedIn to grow their business.
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    12 m
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I love the way Curt breaks down being a business owner. He always has something great to tell us.

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