The Athlete's NIL Playbook

The Complete Guide to Owning and Profiting from Your Name, Image, and Likeness

The definitive guide for athletes to understand and earn from name, image, and likeness (NIL) rights

The first comprehensive guide designed to help college, high school, and youth athletes navigate the name, image, and likeness (NIL) rights they've gained since 2021, The Athlete's NIL Playbook walks listeners through NIL rules, opportunities, and red flags, showing them how to build a personal brand, find deals, reach out to companies, and negotiate terms. Along with real-life examples, exercises, and pitch templates, this book includes case studies from college and high school athletes who have successfully navigated this burgeoning market: the Cavinder Twins, Olivia Dunne, Travis Hunter, Chase Griffin, Emily Cole, and many more.

Written by Kristi Dosh, a seasoned sports business reporter and founder of a nationally-recognized news platform covering the business of college sports, this book covers aspects of NIL including the types of opportunities available (social media marketing, lessons, camps/clinics, merchandise, personal appearances, and more); whether you need an agent or not, and how to find the right one if you do; and working with third parties like collectives and marketplaces and protecting/registering your own intellectual property.

©2025 John Wiley & Sons (P)2025 Ascent Audio