Welcome to another episode of The Association 100 podcast. Today, we're delighted to host Sharon Pare, Senior Partnership Program Manager at HighRoad Solutions. With a wealth of experience in MarTech and business development within the association space, Sharon brings insightful perspectives on building successful vendor partnerships and driving innovation through technology.

Key Highlights:

• About HighRoad Solutions: Sharon introduces HighRoad Solutions, highlighting its evolution from email marketing to a robust MarTech leader, emphasizing its role in integrating cutting-edge marketing technologies with association management systems.

• Keys to Successful Partnerships: Drawing on her extensive background, Sharon outlines essential elements for fruitful collaborations between tech vendors and associations, such as transparency, alignment and mutual value, ensuring both parties thrive.

• Strategic Partnership Building: Sharon discusses her approach to developing strategic partnerships that enhance both service quality and revenue streams, sharing practical tips for associations looking to leverage technology partnerships effectively.

• Integrating Tech Innovations: Learn how Sharon and her team integrate innovative solutions like HubSpot to both enhance lead generation and also partner with Hubspot to help them better understand the needs of associations, bridging the gaps between the way tech companies and associations think and speak.

Join us as Sharon Pare shares her expertise on leveraging technology to foster growth and innovation in the association sector. Whether you're navigating existing tech partnerships or exploring new ones, this episode is packed with actionable insights to enhance your strategic approach.

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Welcome to another engaging episode of The Association 100 podcast. Today, we are thrilled to host Kara Dickerson, Founder and Principal of Content With Impact LLC, and former head of CES Keynote Stage and Conference. Drawing from her extensive experience, Kara shares invaluable strategies for enhancing event content to captivate new audiences and unlock new revenue streams.

Key Highlights:

• Content Strategy Insights: Kara delves into how data-driven strategies can reshape event content, tailoring experiences to engage diverse industries and expand audience bases.

• Championing Diversity: Reflecting on her leadership at CES, Kara discusses her proactive approach to ensuring diversity in event programming, setting standards that champion inclusivity.

• Bridging Organizational Silos: Kara offers practical advice for aligning event content with membership goals, emphasizing the importance of breaking down silos between event and membership teams to amplify impact.

• Global Event Experience: With a backdrop of launching events across continents, Kara provides a look into creating dynamic and impactful global conferences that resonate across diverse cultures and industries.

Join host Colleen Gallagher as we explore Kara's journey from leading the CES stage to empowering associations through her consultancy, providing a roadmap for transforming events into powerful engagement platforms. Whether you're an event planner, association executive or industry leader, this episode is packed with actionable insights that can revolutionize how you approach event content and engagement.

Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode, and follow us for the latest in association trends and strategies.

Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd.

Stay tuned for more episodes that delve into the strategies and insights powering successful associations.

Welcome back to another engaging episode of The Association 100 podcast. Today, O&U co-hosts, Colleen Gallagher, Meghan Henning and Christine Stay delve into the crucial topics of leadership development and succession planning. This episode is vital for any association aiming to ensure long-term success and sustainability through effective leadership transition strategies.

Key Highlights:

The Importance of Leadership Development: We kick off the discussion by exploring why leadership development is essential for associations. Leadership isn't just about managing current challenges but preparing to thrive in the future. Effective leaders inspire, motivate, and foster innovation, which is crucial for navigating changing environments.

Identifying and Nurturing Future Leaders: Christine discusses various strategies for spotting potential leaders within your association. From talent assessments and leadership training initiatives to creating mentorship opportunities, we cover how to recognize and nurture emerging talent, ensuring a robust pipeline of capable leaders.

The Role of Mentorship in Leadership Development: Meghan elaborates on how associations can cultivate a mentorship culture that supports leadership growth. We talk about the benefits of pairing experienced leaders with emerging talent and how formal and informal mentorship programs can facilitate knowledge transfer and leadership skills.

Smooth Leadership Transitions: Colleen leads the conversation on ensuring seamless leadership transitions. We discuss the importance of effective communication, detailed knowledge transfer and thoughtful succession planning. These elements are crucial for minimizing disruptions and maintaining organizational continuity during leadership changes.

Join us as we provide actionable insights and strategies for fostering a culture of effective leadership within associations. Whether you're currently a leader or looking to step into a leadership role, this episode offers valuable guidance on developing and executing successful leadership development and succession planning initiatives.

Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode, and follow us for the latest in association trends and strategies.

Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd.

Stay tuned for more episodes that delve into the strategies and insights powering successful associations.