The Art of Startup Fundraising

Pitching Investors, Negotiating the Deal, and Everything Else Entrepreneurs Need to Know

By: Alejandro Cremades, Barbara Corcoran

Narrated by: Jonathan Yen

Length: 6 hrs and 24 mins

Publisher's Summary

Startup money is moving online, and this guide shows you how it works.

The Art of Startup Fundraising takes a fresh look at raising money for startups, with a focus on the changing face of startup finance. New regulations are making the old go-to advice less relevant, as startup money is increasingly moving online. These new waters are all but uncharted - and founders need an accessible guide. This book helps you navigate the online world of startup fundraising with easy-to-follow explanations and expert perspective on the new digital world of finance. You'll find tips and tricks on raising money and investing in startups from early stage to growth stage, and develop a clear strategy based on the new realities surrounding today's startup landscape.

The finance world is in a massive state of flux. Changes are occurring at an increasing pace in all sectors, but few more intensely than the startup sphere. When the paradigm changes, your processes must change with it. This book shows you how startup funding works, with expert coaching toward the new rules on the field.

Learn how the JOBS Act impacts the fundraising model
Gain insight on startups from early stage to growth stage
Find the money you need to get your venture going
Craft your pitch and optimize the strategy
Build momentum
Identify the right investors
Avoid the common mistakes

Don't rely on the "how we did it" tales from superstar startups, as these stories are unique and applied to exceptional scenarios. The game has changed, and playing by the old rules only gets you left behind. Whether you're founding a startup or looking to invest, The Art of Startup Fundraising provides the up-to-the-minute guidance you need.

©2016 Alejandro Cremades (P)2016 Audible, Inc.

Not for the average.

It's a good book if you're looking to up your fundraising game. But, if you're looking for start up fundraising advice as an average consumer who want to start their first start up, this book isn't going to help much. The book assumes you know a good amount of the inner workings of the business/investment industry.

Pretty Shallow

This talks about the basics of getting in front of potential investors but doesn't talk about any useful mechanics of how contracts work, features to look out for, funding features, and so on.

Great Information

I like that this book helped me brainstorm some ideals. My note pad is full of notes. From the start to the end, The Art of Startup Fundraising is a must read.

Great content across all topics

It provided very good information across many different topics. Definitely a good starting point for any entrepreneur.

Meh…

audiobook is definitely not the best format for this
there were lots of “promotional stuff” in there. I personally do not like books when the author is advertising or promoting something.
A lot of the information in this book could be found online easily or were common sense. in other words if you’re really trying to fund raise for your start up this might not be the best book.

Loved it!

Such a great book, somethings I already knew. But it just reminds me to keep going and outlines some great information to apply that’s practical.

I learned a lot

Recommended for all start ups who not raised before a would like to learn. Great refresher for people who have raised. Big thumbs up.

Very organized checklist format.

exactly as advertised, great book

it has lots of valuable information and a lot of actionable steps a person could take.

Wow. Super helpful. How can I add a $ tip??

Practical with examples and valuable tips now I want to buy the hardcover if available. I’m a startup pre-funding pre- seed and this was spot on. Great job guys!

Articulate, and genuinely valuable.

I stumbled upon this book at the beginning of my fund-raising journey. It is of incredible value, and an absolute joy to listen to.
Worth the money and more. Also it lead me to the service that Alejandro and Mike are currently offering. These guys know what they're doing. I loved the narrator too.

Good informative audio book

Enjoyed the audio book and it had some great information to take away but there are some chapters with lists and example documents that don't translate well to being read aloud. You'd be better off with the physical book

Great book with great insights

Really good listen to give me a better idea of the world of fund raising. Highly recommended!

very superficial advice

the author keeps it at a very generic level making it no more than a light reading for beginners. I'm happy I listened to the audible version so that I won't waste money on the paper version to go into my library.

Good but good go into more detail

It's a good book I learned a few things but there was no mention of how much equity investors look for in each round or any advice on how much to offer in each round etc. This info is very important because any startup is going to ask them very quickly