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Publisher's Summary

The secrets of creative thinking by a lecturer at the world famous St. Martin's College of Art who has spent a lifetime researching innovative thinkers. A scuba-diving company faces bankruptcy because sharks have infested the area. Solution? Open the world's first extreme diving school.

The Art of Creative Thinking reveals how we can transform ourselves, our businesses, and our society through a deeper understanding of human creativity. Rod Judkins, of the world-famous St. Martin's College of Art, has studied successful creative thinkers from every walk of life throughout history. Drawing on an extraordinary range of reference points - from the Dada manifesto to Nobel Prize-winning economists, from Andy Warhol's studio to Einstein's desk - he distills a lifetime's expertise into a succinct, surprising book that will inspire you to think more confidently and creatively.

You'll realise why you should be happy when your train is cancelled; meet the most successful class in educational history (in which every single student won a Nobel prize); discover why graphic nudity during public speaking can be both a hindrance and surprisingly persuasive; and learn why, in the twenty-first century, it's technically illegal to be as good as Michelangelo.

Be stubborn about compromise. Plan to have more accidents. Be mature enough to be childish. Contradict yourself more often. Discover the art of creative thinking.

From the publishers of the international bestseller The Art of Thinking Clearly

©2015 Rod Judkins (P)2015 Hodder & Stoughton

What members say

Average Customer Ratings

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  • D. Oliver
  • 04-15-15

Intelligent, thought provoking fun.

I very much enjoyed this book as it was thought provoking and inspiring all at the same time.

The book doesn't take itself too seriously but the life lesson it is teaching has already affect my family life!

As my wife had decided to leave a dead end stressful job in an office to pursue her lives dream of becoming a makeup artist. She was wavering but just listening to one short chapter made her realise her decision was indeed the right one. And made me decide to do more to help my wife fulfil her dream.

life after all is about discovering happiness in whatever form that may be.

11 of 11 people found this review helpful

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  • DaveGH
  • 07-26-15

Outstanding book

I've read many books on art and creativity, that being said, this one stands out from all the rest. For me, it has pulled together years of learning and turned it into a razor sharp creative process, couldn't be happier.

7 of 7 people found this review helpful

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  • Dara Finneran
  • 01-26-17

Full of interesting anecdotes!

Great collection of interesting stories. More suitable for dropping in and consuming a chapter here and there. Becomes a little tedious to read straight through (as the author acknowledges in the book).

3 of 3 people found this review helpful

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  • Sandip
  • 07-28-17

inspirational

This audio has definitely helped me think in a more methodical way not only in my work but I've also adapted some of the advice to my daily routines

2 of 2 people found this review helpful

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    5 out of 5 stars
  • Anonymous User
  • 05-03-17

greattttt

have a note pad on hand and be ready to pause it. you will need it

2 of 2 people found this review helpful

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  • Anon
  • 10-04-16

Fantastically thought provoking!

As someone who doesn't identify as remotely creative I was a bit sceptical about reading this book at first but thought it was time to push my comfort boundaries a bit! I can honestly say this is probably the best book I have ever read and has given me a totally new perspective on life and how to be a creative problem solver.

This book is absolutely unique and the author has done an incredible job at cutting the book up into small bitesize interesting easy to remember points whilst ensuring the book is littered with interesting stories to back this up! Give this book a read - I promise it won't disappoint and might lead to something spectacular!

4 of 5 people found this review helpful

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  • Prof K. Moore
  • 06-26-15

Absolutely brilliant

Would you recommend this audiobook to a friend? If so, why?

Yes,and have done so already. Simple, directive, good ancedotes, and it works!

Who was your favorite character and why?

Not really applicable, but I liked the idea of students working a route regardless of where it takes them, and the process of developing a Soap in Dubai. There are many great anecdotes of how people have connected to their creativity throughout the book.

What does Phil Fox bring to the story that you wouldn’t experience if you had only read the book?

It is read very well.

If you made a film of this book, what would be the tag line be?

"Mad, fun, and absolutely bonkers: unleashing your creativity"

Any additional comments?

This is an excellent book

4 of 5 people found this review helpful

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  • Ayan
  • 04-26-17

Delight

Really enjoyed this and it has made me realise how there is no such thing as a 'natural born talent' but determination, attitude and perseverance. Would recommend to anyone and everyone who needs inspiration to start anything and everything.

1 of 1 people found this review helpful

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  • Aleksandra
  • 04-26-16

One of the best books/audio books I've ever read.

inspirational
practical
intellectually mature
fresh perspective on your life

I'll definitely buy a paper edition just to have it at home

1 of 1 people found this review helpful

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  • Pieter
  • 04-05-16

Inspiration Bible

It is like a more accessible Oblique Strategies with a few more bells and whistles.
Read/listen to it from cover to cover, open a random page/stick it on shuffle, follow the suggested chapters down there rabbit hole. It doesn't matter which way you prefer to ingest the bitesize lessons.
It's full of contradictions, but that's OK. If one way doesn't work for you, maybe the opposite approach will help.
I'll be keeping this on my device and buying the book for easy access whenever it is needed.

1 of 1 people found this review helpful

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  • Jessica Brown
  • 06-24-15

It is a book that makes you think!

Helps give you different ways to look at problems.
A book both me and my wife enjoyed

4 of 4 people found this review helpful

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  • Jane
  • 06-15-16

Out of the box

Would you listen to The Art of Creative Thinking again? Why?

Yes , I would, there are so many little gold nuggets in this. Great book for business and entrepreneurs to help get them thinking about how to better their business and improve.

2 of 2 people found this review helpful

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  • helen
  • 07-12-16

Love love love. Simple but inspirational.

Love the format. Great stories and messages simplified in short informational chunks. Really inspirational. After reading the entire book cover to cover, I now start every day listening to a random chapter for extra inspiration.

3 of 4 people found this review helpful

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  • Naresh
  • 05-15-15

Eye opening

"Work is the most common form of procrastination." Couldn't stop smiling, seems so true from the creativity angle. Awesome book. Must read or should I say must listen.

3 of 4 people found this review helpful

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  • Anonymous User
  • 09-12-18

Great resource - Wrong format

The book is a great source of inspiration for anyone looking to kickstart their creativity. Each chapter is really concise, built on interesting case studies and quotes.

The shame however is that this book doesn't suit the audio book format as well as it does as a physical book.

The way the chapters are constructed the book is meant to be read almost at random, jumping between chapters etc.

Despite that the performance is suitable and engaging and the content is definitely fuel for creative minds.

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  • Lauren Nolan
  • 07-16-18

Get this book!

I loved this audiobook. It really shook up my creative self as I was feeling a little stagnant. It is intelligent and thought provoking whilst being witty and funny. I wish it was longer! I will definitely listen to it again. Also the narrator has a great voice, one of the best I've heard!

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  • Anonymous User
  • 07-08-18

A must for anyone wanting to think outside the box

Mr Judkins, weaves hundreds of interesting quotes and ideas from the world's most succesfully creative minds superfluously into The art of creative thinking, I highly feel the need to read again to take in every drop of wisdom put fourth in this great work.

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  • Victoriana
  • 06-13-18

Very interesting and thought-provoking

Beautifully narrated at a rate allowing the listener to take in the so many ideas and suggestions. A welcome mind-stretching experience.

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  • Anonymous User
  • 06-10-18

great insight to many creative minds

It was an insightful book to listen too. A fun way of it being written, I have many reference points saved and have already used in discussion with people

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  • Davidb
  • 04-30-18

Makes you think about EVERYTHING you do

if you are looking for creative inspiration but don't know where to find it this is an amazing book because it makes you turn every thought you've had about how you do things on its head.