The Art of Being Unreasonable

Lessons in Unconventional Thinking

By: Eli Broad

Narrated by: Eli Broad, Walter Dixon

Unorthodox success principles from a billionaire entrepreneur and philanthropist.

Eli Broad's embrace of "unreasonable thinking" has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy. He has helped to fund scientific research institutes, K-12 education reform, and some of the world's greatest contemporary art museums. By contrast, "reasonable" people come up with all the reasons something new and different can't be done, because, after all, no one else has done it that way.

This book shares the "unreasonable" principles - from negotiating to risk-taking, from investing to hiring - that have made Eli Broad such a success.

• Broad helped to create the Frank Gehry-designed Walt Disney Concert Hall, the Museum of Contemporary Art, the Broad Contemporary Art Museum at the Los Angeles County Museum of Art, and The Broad, a new museum being built in downtown Los Angeles.
• His investing approach to philanthropy has led to the creation of scientific and medical research centers in the fields of genomic medicine and stem-cell research.
• At his alma mater, Michigan State University, he endowed a full-time MBA program, and he and his wife have funded a new contemporary art museum on campus to serve the broader region.
• Eli Broad is the founder of two Fortune 500 companies: KB Home and SunAmerica.

If you're stuck doing what reasonable people do - and not getting anywhere - let Eli Broad show you how to be unreasonable, and see how far your next endeavor can go.

©2012 Eli Broad (P)2012 Gildan Media, LLC

Critic reviews

"In The Art of Being Unreasonable, my friend Eli Broad lets us in on his secrets to success in business, philanthropy, and life - and he asks the right questions, looks for the right answers, and never stops working until he gets results. At a time when our country needs to focus on what works, Eli's audiobook is a blueprint for effective public citizenship." (President William Jefferson Clinton)

"As a creator of successful companies, Eli Broad has few equals, and The Art of Being Unreasonable clearly shows why. It's also an audiobook that powerfully makes the case that wealth finds its ultimate purpose in public service." (Bill Gates, Co-Chair, Bill & Melinda Gates Foundation, and Chairman, Microsoft Corporation)

Not Unreasonable

Would you recommend this book to a friend? Why or why not?

I would recommend it as an autobiography, not as any kind of "how to" book.

What did you like best about this story?

His life story is interesting.

Any additional comments?

This is a book about how Eli Broad built himself an empire, but it does not cover any great amount of detail. You could not use it as a template or how-to guide. There are a few chapters that are intended as lessons, and those are good. He is blunt and to the point, doesn't have time to waste and is always moving forward.

Too much talk about Art...

Good book until the end when he goes on and on about art works and philanthropy.

This Book Could Have Had Great Potential!!!

I was lured into the book about a man who started not one, but two fortune 500 companies. I wanted to hear his story, how he did it, what he would do over again.

There was very little about KB Homes, little about Sun and mostly about his art collecting and donating to charities. All worthwhile endeavors, but it is supposed to be a book about growing businesses being unreasonable.

masterful

loved this book as a rare insight into a real art magnate. broad is a master at many things

To The Point Inspirational

Would you consider the audio edition of The Art of Being Unreasonable to be better than the print version?

After a long time I read a book which is to the point and relate big idea to small with several examples. I am now fan of Eli Broad.