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The Appearance of Power

How Masculinity is Expressed Through Aesthetics
Narrated by: Tanner Guzy
Length: 3 hrs and 25 mins
4 out of 5 stars (25 ratings)
Regular price: $14.95
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Publisher's Summary

Power has an appearance and appearance has power. Ideally those two would line up together and the world would be full of good, masculine men who dress and look like good masculine men.

But all too often, reality is something different. There are good men and strong leaders out there who dress and look like children or bums. There are awful, lazy men in the world who dress in a way that hides their vices from those around them and makes them appear better than they truly are. In an attempt to correct for these disparities, our current culture tries to rob both appearance of its power and power of its appearance - to say that the way a person dresses or looks doesn’t - or at least shouldn’t matter. 

We’re given platitudes like, “don’t judge a book by its cover” and there’s a often a cultural rush to prove ourselves as non-judgmental as we can.

But a man’s appearance has been an integral part of humanity since before the dawn of civilization. As human beings we use mental shortcuts when assessing our surroundings and the people within them. It is inefficient and dangerous to treat every object, scenario, and person as a blank slate or an unknown.

And, because it is our tendency to judge according to visual stimuli, we use physicality, body language, grooming, and clothing to quickly and effectively communicate who we are and how we want other people to perceive us.

Some men dress to appear more physically threatening, others to convey status and power within social spheres, some attempt to fit in and not draw attention to themselves, and others will use their clothing to show their disdain for the social norms around them.

Regardless of what your intentions are, your clothing says something about you. And no, this doesn’t just apply to you, but to every man who has ever interacted with another human being. From the ancient shaman, to the Wall Street banker, the Pope to the gutter punk, all men use clothing and appearance to tell the world who we are. Which means it’s worthwhile for you to understand how to use this tool effectively.

The purpose of this book is to outline the underlying principles of how clothing affects men and masculinity. Understanding and applying those principles will take you far beyond looking like you’ve been dressed by an image consultant, in one of his five variations of acceptable clothing, and into the realm of being well-dressed all the time. 

©2017 Tanner Guzy (P)2018 Tanner Guzy

What members say

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  • Overall
    3 out of 5 stars
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    3 out of 5 stars
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    3 out of 5 stars

Too much lecture, not enough story

Tanner knows his stuff really well. Which becomes his problem in this book. I came into this as an already decently dressed man who knows and understands the power of dressing well and appropriately for each occasion and context.

After the intro in the beginning tanner gets into some interesting historical stories as to explain why appearance is important. The rest of the book becomes too technical and long winded. I'd be more engaged if tanner balanced the technical with more personal or historical anecdotes. Overall an important read but a different execution would have served this book better.

1 of 1 people found this review helpful

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    4 out of 5 stars
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Certainly Worth A Read

I enjoyed the whole book and Tanner shares valuable and interesting thoughts. I follow his YouTube channel and blog so I knew what I was walking into. His insights have helped me use style as a tool and make life easier.

The reasons I didn't rate it higher are:
1. I felt like there needed to be more application of the ideas. He explains at the beginning that it's more of a mile high view. I would've enjoyed learning how to set up the framework and actually moving toward goals not just understanding they were there. I enjoyed it but it felt like the last half was missing.
2. The production quality isn't that great. Tanners voice is easy to understand and enjoyable. The cars going by randomly is not. The actual audio itself is fine and it's not hard to listen to but would've been better in a sound dampened room.

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Great Advice for Beginners

I was suggested this book by a friend, and as a man who had settled for t-shirts his whole life this book really drove in the core elements to start dressing better.

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Great information!

Fantastic book packed with valuable and insightful content. Unique concepts to help understand the psychology of why appearance is so important. Provides a solid foundation for what can be done to improve your own personal appearance and help you better represent yourself in any environment.
Definitely worth the time.
A short read for such timeless information.

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Fluff and Filler

Save your money. Lot's of good reviews from guys that follow the author on-line but the book is not helpful. Hours of fluff, mumbo-jumbo, and fallacies.

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  • Chris Healey
  • 02-09-19

Animated, interesting game changer

I became aware of Tanner Guzy by means of his appearances & connection to one of my favourite authors Jack Donovan. I have a wedding coming up & I’m aware that I’m a slob when it comes to the way I dress so thought this would be a great opportunity to check out this book. The text itself really shifted my mindset on the subject & left me feeling much better equipped to approach my aesthetic coherently & intentionally. Loads of interesting insights & anecdotes, and given the vastness of the subject I found it succinct, practical & useful. The narration is great too, the guy’s enthusiasm is very apparent as he gives a very animated presentation of his work.