The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX Podcast Por The Agile Brand arte de portada

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

De: The Agile Brand
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Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing industry trends, such as AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more. The Agile Brand is hosted by Greg Kihlström, martech futurist, artificial intelligence transformation advisor, and consultant to leading brands, speaker, entrepreneur, and best-selling author. The show provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve. Topics include AI adoption, agentic commerce, brand strategy, content strategy. marketing operations, advertising technology, marketing analytics, and more.©2019-2025 The Agile Brand, LLC Economía Marketing Marketing y Ventas
Episodios
  • #845: Bright Data Chief Product Officer Ariel Shulman on why access to real-time web data is critical in the age of autonomous AI

    #845: Bright Data Chief Product Officer Ariel Shulman on why access to real-time web data is critical in the age of autonomous AI
    Apr 17 2026
    We talk endlessly about the power of AI models, but what happens when the public web data they rely on is incomplete, outdated, or just plain wrong? Agility requires not just reacting to market changes, but anticipating them by having a clear, real-time view of the world. This means having the infrastructure to see the digital landscape as it truly is, not just how it's presented in curated reports. Today, we're going to talk about the foundational element that will determine the winners and losers in the age of AI: access to high-quality, real-time web data. As AI agents become more autonomous and LLMs more integrated into our workflows, the quality of the public web data they consume is no longer an academic concern—it's a critical business imperative that impacts everything from competitive intelligence to dynamic pricing and customer experience. To help me discuss this topic, I'd like to welcome Ariel Shulman, Chief Product Officer at Bright Data. About Ariel Shulman Ariel Shulman is Chief Product Officer at Bright Data, the world's #1 web data infrastructure company for AI & BI. With more than 20,000 global customers, including 14 of the top 20 LLM labs, Bright Data powers 100 million daily AI agent interactions. Ariel is an accomplished executive with extensive experience in technology management, business development, marketing, and strategy. Since joining Bright Data in 2021, Ariel has leveraged his networking, security, and Internet expertise to drive innovation to access high-quality public web data solutions at scale. He now serves as CPO, responsible for Bright Data’s AI-integrated product suite that leads innovation.Fluent in English, French, Spanish, and Hebrew, with professional experience across multiple countries, Ariel plays a pivotal role in shaping Bright Data's global positioning. Ariel Shulman on LinkedIn: https://www.linkedin.com/in/arielshu/ Resources Bright Data: https://www.brightdata.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 We’re proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
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    27 m
  • #844: adMarketplace's John Nitti on GEO and the future of paid search

    #844: adMarketplace's John Nitti on GEO and the future of paid search
    Apr 15 2026
    For over two decades now, many marketers have built their careers on mastering Google and paid search. What if the playbook you spent your entire career perfecting is about to become obsolete? Agility requires not just adapting to new technologies, but a willingness to fundamentally question and reimagine the foundational channels you've built your business on. It demands that we look beyond incremental improvements and prepare for architectural shifts in customer behavior. For years, the search landscape has been relatively stable, but generative AI is rewriting the rules of how consumers find information and how brands can connect with them at the moment of intent. Today, we’re going to explore what this means for the future of advertising, the new commercial opportunities emerging, and how brands can find customers on new surfaces beyond the traditional search engine results page. To help me discuss this topic, I'd like to welcome, John Nitti, Global Chief Business Officer at adMarketplace. About John Nitti John Nitti is a versatile and proactive change agent with 25+ years of experience working in the technology, telecom, financial services, media, sports, and entertainment industries. With a specialization in customer-centric marketing, asset monetization and business development strategies, he excels in boosting growth and enhancing brand equity. John is known for pioneering transformative marketing and tech models, driving competitive advantages, revenue growth, and organizational efficiency. His impressive track record includes managing relationships with top-tier executives in sports, entertainment, and technology sectors, including NFL, NBA, and NHL commissioners, as well as the CEOs of Google, Microsoft, The Walt Disney Company, Amazon, and Live Nation.Nitti has joined adMarketplace leadership team as their Global Chief Business Officer and recently pent time at xAi/ X Corp as their Global Head of Revenue Operations and Ad Innovation for the X media platform. In these roles, he has/will developed, drive and executed a comprehensive commercial and advertising innovation strategy to deliver business outcomes. Focusing on go-to-market strategy and monetization for ad/ search monitization, programmatic, data licensing , Ai implementation and new product offerings. John Nitti on LinkedIn: https://www.linkedin.com/in/johnnitti/ Resources adMarketplace: https://www.admarketplace.com/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 We’re proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
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    24 m
  • #843: Pega's Matt Healy on the hidden costs of outdated technology

    #843: Pega's Matt Healy on the hidden costs of outdated technology
    Apr 14 2026
    What if the biggest obstacle to your AI strategy isn't the algorithm, but the 20-year-old software your team is forced to use every day? Agility requires not just a willingness to adopt new strategies like AI, but also the courage to dismantle the legacy systems that hold your people and processes captive. Today, we're going to talk about the hidden costs of outdated technology. While many leaders are focused on implementing the next generation of AI, new research suggests that the legacy systems still running in the background are not just inefficient—they're actively eroding employee morale, productivity, and could even be a major factor in employee turnover. To help me discuss this topic, I'd like to welcome, Matt Healy, Sr. Director, Product Strategy & Marketing at Pega. About Matt Healy Matt Healy, Senior Director of Product Marketing, leads product marketing and strategy for Pega Platform. He helps engage with enterprises to bring new solutions to life that enable faster legacy transformation, accelerated development, AI & automation at scale to unlock business agility, operational efficiency, and developer effectiveness. Matt Healy on LinkedIn: https://www.linkedin.com/in/mattbhealy/ Resources Pega: https://www.pega.com Pega provides the leading AI-powered platform for enterprise transformation. The world’s most influential organizations trust Pega’s technology to reimagine how work gets done by automating workflows, personalizing customer experiences, and modernizing legacy systems. Since 1983, Pega’s scalable, flexible architecture has fueled continuous innovation, helping clients accelerate their path to the autonomous enterprise. Learn more at Pega.comTake your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://incogni.com/agile Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 We’re proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
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    26 m
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