The Agile Brand™ with Greg Kihlstrom By cover art

The Agile Brand™ with Greg Kihlstrom

By: The Agile Brand
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  • Summary

  • Don't miss a thing. Hear directly from leading brands and platforms about the challenges and opportunities facing marketers today. The Agile Brand™ features executives and thought leaders from top brands and platforms discussing the trends driving the industry forward, like first-party data strategies, artificial intelligence, consumer data privacy, omnichannel customer experience, and more. The Agile Brand is hosted by Greg Kihlström, advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.
    ©2019-2024 The Agile Brand, LLC
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Episodes
  • #520: Alignment of goals and incentives in the enterprise with Michael Vanderhoof, Charles Schwab

    #520: Alignment of goals and incentives in the enterprise with Michael Vanderhoof, Charles Schwab
    May 8 2024
    In the fast-paced business environment we all know too well, setting the right goals and aligning incentives across an organization can be the key to driving successful outcomes, whether during a major transformation or through continuous iterative improvements. Joining us to explore this topic is Michael Vanderhoof, Director of Product Management at Charles Schwab. Resources The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
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    27 mins
  • #519: The innovation gap, with Tanvir Khan, Chief Digital Officer, NTT Data

    #519: The innovation gap, with Tanvir Khan, Chief Digital Officer, NTT Data
    May 6 2024
    There is a gap between organization’s aspirations to innovate and what they are actually achieving. Recent research from global consulting firm NTT Data uncovered that while 96% of execs believe innovation is a primary source of achieving growth over the next two years, only 21% are able to definitively meet their innovation goals. Today we’re going to talk about narrowing this innovation gap and what organizations can do to meet more of their innovation goals. To help me discuss this topic, I’d like to welcome Tanvir Khan, Chief Digital Officer and President at NTT Data. Resources NTT Data Innovation Index: https://us.nttdata.com/en/insights/innovation-index NTT Data website: https://nttdata.com The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
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    25 mins
  • #518: Gen AI Governance in the Enterprise with Alon Yamin, Copyleaks

    #518: Gen AI Governance in the Enterprise with Alon Yamin, Copyleaks
    May 3 2024
    Generative AI has made it abundantly easy to create all types of content, but what about the integrity of our content - whether that’s inaccuracies, plagiarism, or even detecting if something is AI-generated in the first place? Today we’re going to talk about content governance in a world where AI-generated copy is everywhere, making management, monitoring, and analysis an imperative in the enterprise. To help me discuss this topic, I’d like to welcome Alon Yamin, CEO and Co-founder at Copyleaks. Resources The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
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    25 mins
Management Marketing Economics
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