The Agile Brand™ with Greg Kihlström

By: The Agile Brand
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  • Summary

  • Don't miss a thing. Hear directly from leading brands and marketing technology platforms about the challenges and opportunities facing marketers today, from AI to building customer lifetime value as well as business value. The Agile Brand™ features executives and thought leaders from top brands and platforms discussing the trends driving the industry forward, like first-party data strategies, artificial intelligence, consumer data privacy, omnichannel customer experience, and more. The Agile Brand is hosted by Greg Kihlström, advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.
    ©2019-2024 The Agile Brand, LLC
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Episodes
  • #579: Creating forever customers with Michael Mallett, Medallia

    #579: Creating forever customers with Michael Mallett, Medallia
    Sep 23 2024
    Today we’re going to talk about the art of creating forever customers with Michael Mallett, Vice President, Product - CX Solutions Strategy at Medallia. We’ll explore strategies for enhancing customer visibility, prioritizing impactful improvements, and fostering continuous improvement within organizations. I’m also excited about the upcoming CX Day webinar from Medallia coming up on Tuesday, October 1, where I’ll be moderating a panel including some amazing customer experience experts. We’re going to give a sneak preview of some of the topics to be discussed then, and we’ll include the link in the show notes. RESOURCES Medallia website: https://www.medallia.com Register for the Medallia CX Day webinar: Building Loyalty: How Top Brands Create Forever Customers with CX - https://bit.ly/3M7dkQM Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Learn more about your ad choices. Visit megaphone.fm/adchoices
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    44 mins
  • #578: The future of shoppable TV with Peter Hamilton, Roku

    #578: The future of shoppable TV with Peter Hamilton, Roku
    Sep 20 2024
    Today we’re going to talk about how brands can use streaming and shoppable TV to engage and build valuable customer relationships. While Roku is mostly known as the most popular streaming platform in the US, Canada, and Mexico reaching over 83 million households, it’s also a strategic advertising destination for some of the biggest brands from Disney to McDonald’s. To talk about all of this as well as some recent announcements, I’d like to welcome Peter Hamilton, Senior Director of Ad Innovation, Roku. Peter Hamilton is an experienced technology executive as well as an active advisor and investor in tech startups with passionate founders. He joined Roku in 2021 as the Head of Television Commerce. Today, he is the Senior Director of Ad Innovation at Roku, where his teams build all consumer-facing ad experiences on Roku. RESOURCES Roku website: https://www.roku.com/ Roku Ads Manager: https://advertising.roku.com/solutions/advertise/ads-manager Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Learn more about your ad choices. Visit megaphone.fm/adchoices
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    33 mins
  • #577: Optimizing the patient experience with Tracey Schroeder, Inova Health System

    #577: Optimizing the patient experience with Tracey Schroeder, Inova Health System
    Sep 18 2024
    Today we’re exploring the dynamic intersection of healthcare, privacy, and patient experience with Tracey Schroeder, Chief Communications & External Affairs Officer at Inova Health System. Tracey brings a unique perspective from her transition from the hospitality industry with a role as Vice President and Global Head of Consumer PR at Marriott International to healthcare with her current role at Inova. Tracey Schroeder is Chief Communications and External Affairs Officer at Inova Health System. Tracey leads communications, marketing, physician relations and government affairs for Inova Health System, inclusive of brand development, internal communications, physician communications, media relations, social media, and digital strategy. Tracey leads a team of 70 individuals supporting Inova, a $6 billion health system in Northern Virginia. Inova sees over two million unique patients a year across five hospitals and 200 outpatient sites. Prior to joining Inova in 2021, Tracey served as Vice President, Global Consumer Public Relations at Marriott International leading public relations for Marriott’s 30 brands and consumer-facing initiatives across customer experience, digital, experiential, and global marketing partnerships. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    30 mins
Marketing Economics
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