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The Adweek Copywriting Handbook
- The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
- Narrated by: Mike Lenz
- Length: 11 hrs and 9 mins
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The Adweek Copywriting Handbook
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Publisher's summary
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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5 out of 5 stars
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First Day Confidence
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By: Chris Lytle
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UnMarketing, Second Edition
- Everything Has Changed and Nothing is Different
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- Narrated by: Allison Stratten, Scott Stratten
- Length: 6 hrs and 51 mins
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-
Overall4.5 out of 5 stars 53
-
Performance4.5 out of 5 stars 45
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Story4.5 out of 5 stars 45
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5 out of 5 stars
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Authentic and genuine people
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Performance4 out of 5 stars 486
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When it comes to creating ideas, we hold ourselves back. Thats because inside each of us is an internal editor whose job is to forever polish our thoughts, so we sound smart and in control, and so that we fit into society. But what happens when we encounter problems for which such conventional thinking fails us? How do we get unstuck? For Mark Levy, the answer is freewriting....
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5 out of 5 stars
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Great Ideas
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Performance5 out of 5 stars 28
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5 out of 5 stars
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I find 'Brain Glue' impressive and helpful
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Overall4 out of 5 stars 93
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Performance4 out of 5 stars 81
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3 out of 5 stars
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GOOD Book. However...
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Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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3 out of 5 stars
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Good, but it’s totally different than the physical book.
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Free Prize Inside!
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Performance4.5 out of 5 stars 102
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Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.
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4 out of 5 stars
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Another gem from Seth
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Coloring Outside the Lines
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Overall4.5 out of 5 stars 92
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Performance4.5 out of 5 stars 83
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Story4.5 out of 5 stars 83
This audio from creativity guru Jeff Tobe is an unusually charming collection of warm, funny, and instructive business tales. It provides numerous examples of street-smart sales tactics, exemplary customer service, and outside-the-lines marketing. The audio program encourages anyone with an entrepreneurial spirit by providing story after story of creative ideas and inspiration. In Coloring Outside the Lines: Business Thoughts on Creativity, Marketing, and Sales, Jeff Tobe shows that when you compete head-on in business you are just agreeing to play by the same old rules.
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5 out of 5 stars
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Hilarious and Charming, yet still Authentic
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The essential guide to marketing and building your business on Instagram - today's hottest social media platform. If you're serious about marketing, you need to tap into the power of the world's most popular photo-sharing platform. This guide offers a road map to achieving Instagram marketing success.
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What listeners say about The Adweek Copywriting Handbook
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
- Juan Jesus
- 03-23-21
Great advice
Even to this day these copywriting insights are really powerful, I think Sugarman should add his thoughts on more recent social media and advertising copy for FB and Google, I would really appreciate all he has to say
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7 people found this helpful
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Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Mikisha Silvera
- 03-02-24
The only book you'll ever need for copywriting!
Joseph Sugarman is the real deal. His teachings has stood the test of time. And I am a HUGE fan of Gary Halbert, but honestly Joe knocked this one out of the park.
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Overall5 out of 5 stars
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Performance4 out of 5 stars
-
Story4 out of 5 stars
- Anonymous User
- 04-01-23
Very good book
The book is done even if there is 2 hours left just the same stories from the beging but i really like the book but it didnt have to be so long.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- Anonymous User
- 09-14-21
Great alma mater for copywriters
I will listen second time. This time it will be studying the book. You can learn foundation of all copywriting
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1 person found this helpful
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Overall5 out of 5 stars
Filled with valuable principles and examples
I have worked in the advertising industry for over 25 years now, and I loved the principles and examples Joe Sugarman shared in this book. This is good stuff.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
-
Story5 out of 5 stars
- Jeff Watters, Frankford, DE
- 11-06-21
This content is so good I bought the book
Rarely do I want to keep an item so much that I buy the written copy as well. but that's what happened when I listen to this the first time. The content is so valuable, I can imagine it could be sold at ten times the price and still be a terrific value.
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1 person found this helpful
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Overall5 out of 5 stars
- Amazon Customer
- 10-17-22
great advertising advice
lots of details and tips to make you a successful advertiser, and avoid making costly mistakes.
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Overall3 out of 5 stars
- Amazon Customer
- 10-28-22
it's good but probably overrated.
unfortunately like most advertising copy we have been desensitized to the fact that what is now legally defined as Puff free is let's be honest lying.
while there are many things to be learned from this book I did enjoy it and I will use many of its principles I think we need to move away from considering ridiculous lies as being acceptable simply because of a legal definition.
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