The Account Based Marketing Strategy: Why Targeting Everyone is Costing You Everything
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The Account Based Marketing Strategy: Why Targeting Everyone is Costing You Everything
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Narrated by:
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Virtual Voice
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By:
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Adella Pasos
This title uses virtual voice narration
Why Targeting Everyone is Costing You Everything
Stop Casting Wide Nets. Start Landing Real Deals.
Still trying to hit revenue goals by blasting generic campaigns to massive lists? That’s not marketing—that’s wishful thinking.
In today’s B2B world, focus wins.
The Account Based Marketing Strategy is your roadmap to building precision-targeted campaigns that drive real pipeline from your most valuable accounts. Whether you're a startup marketer, an enterprise ABM lead, or a sales leader tired of cold outreach flops—this book shows you how to align marketing and sales around revenue, not vanity metrics.
Inside, you'll learn:
Why broad lead generation is draining your budget and stalling growth
How to identify high-value accounts that are actually ready to buy
Battle-tested frameworks for 1:1, 1:few, and 1:many ABM execution
How to build hyper-personalized plays across channels (without burning out your team)
Tips for aligning sales and marketing with shared data, goals, and accountability
Metrics that matter: how to prove influence, acceleration, and true ROI to leadership
Whether you’re building your first ABM pilot or scaling a mature motion across thousands of accounts, this book gives you the playbook to do it right—and win faster.
Click ‘Buy Now’ to stop wasting spend—and start closing deals that actually move the needle.