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Publisher's Summary

Trust is the glue that holds an organization together. It turns secrecy into transparency, micromanagement into empowerment, and conflict into creativity. With it, a tiny company like John Deere grew into a worldwide leader. Without it, a giant corporation like Enron toppled.

In The 10 Laws of Trust, JetBlue chairman Joel Peterson explores how a culture of trust gives companies an edge. Consider this: What does it feel like to work for a firm where leaders and colleagues trust one another? Freed from micromanagement and rivalry, every employee contributes his or her best. Risk-taking and innovation become the norm. And, as Peterson notes, "When a company has a reputation for fair dealing, its costs drop: trust cuts the time spent second-guessing and lawyering."

In clear, engaging prose, highlighted by compelling examples, Peterson details how to establish and maintain a culture of trust. Steps include:

  • Start with integrity
  • Invest in respect
  • Empower everyone
  • Require accountability
  • Create a winning vision
  • Keep everyone informed
  • Budget in line with expectations
  • Embrace conflict
  • Forget "you" to become an effective leader
  • And more

With this book, you'll be able to plant the seeds of trust - and reap the rewards of reputation, profits, and success.

©2016 Joel C. Peterson (P)2016 Brilliance Audio. Published by arrangement with AMACOM, a division of American Management Association International, New York.

What members say

Average Customer Ratings

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  • Overall
    5 out of 5 stars
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Joel’s lessons are unbelievably valuable

Many years ago I had the chance to see Joel at work at Trammell Crow, and have not seen him since. Yet his lectures and discussions on line have had the most profound effect on my approach to businesses and lasting relationships of any other individual.

His approach to living an ethical and trustworthy life contained in both this excellent book and his podcasts you can find on the internet have guided me from absolute failure at Crow to developing strong lasting relationships leading to hundreds of millions of dollars of real estate.

My review in a nutshell- Follow his guidance for a fulfilling life.

1 of 1 people found this review helpful

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Good Guide But A Little Dull

This book does a good job of breaking down the elements of trust and different types of trusting relationships. Trust depends on all three of these conditions to be present in order to develop:
- Character: Those we trust will value our interest as their own.
- Competence: Those we trust have the requisite intelligence, ability, and training to achieve our best interest.
- Authority: Those we trust are empowered to deliver on promises.

It would have been a good guide on building trust but the writing style was a little dull.

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Role model shares his immense wisdom

A truly wise, incredibly experienced and successful - yet humble - leader, seems to be a rare find. Joel is all these things and more. I saw him speak on this subject prior to the books release and he his presentation was outstanding we were all in awe. Because he lived, and lives still, precisely what he preaches as what works best when you want to go down deep to the core of the principles behind a thriving organization and its leadership.

I only wish you got to hear his voice on the audio version - finely narrated though it is. Enjoy!

1 of 2 people found this review helpful

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good but I might have preferred written.

great book, great message, it's so short though that it would make a GREAT desk book. I think it's better suites for that. in my opinion.

0 of 1 people found this review helpful