Episodios

  • How Prisma Health’s Transparency Program Increased Provider Appointments by 50%

    How Prisma Health’s Transparency Program Increased Provider Appointments by 50%
    Jun 9 2020
    Learn how Prisma Health implemented a transparency program that boosted web traffic and increased appointment requests by 50%! Theresa Varughese, Patient Experience Officer at Prisma Health and David Clinkscales, Patient Experience Program Analyst at Prisma Health discuss how their team gained physician buy-in and created a transparent comment review process.  Learn more about your ad choices. Visit megaphone.fm/adchoices
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    56 m
  • COVID-19, Telemedicine Online Listings and Your Online Presence

    COVID-19, Telemedicine Online Listings and Your Online Presence
    Jun 9 2020
    In this episode, Kate Slonaker, VP of Growth Initiative at Binary Fountain and Niklas Kubasek, SVP of Partnerships at CareDash discuss COVID-19’s impact on healthcare marketers’ priorities. They take an in-depth look at telemedicine online listings and how they can boost your online presence. Learn which listings are the most effective for telemedicine, best practices, and more.  Learn more about your ad choices. Visit megaphone.fm/adchoices
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    32 m
  • COVID-19 Updates to Google and Yelp Listings

    COVID-19 Updates to Google and Yelp Listings
    Mar 27 2020
    Starting last week we have seen a lot of changes to online listings for healthcare providers. Make sure you are ready for the changes ahead and how can you optimize your listings during this unique time. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    17 m
  • Are Review Platforms Replacing Patient Surveys?

    Are Review Platforms Replacing Patient Surveys?
    Sep 5 2019
    In this episode, Aaron Clifford, Senior VP of Marketing for Binary Fountain takes a deep dive into how healthcare systems are competing for patient feedback with review platforms – and what to do about it. Could surveys be a thing of the past? For more on healthcare reputation management, visit https://binaryfountain.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    27 m
  • In Reviews We Trust: How Social Listening Is Impacting Healthcare

    In Reviews We Trust: How Social Listening Is Impacting Healthcare
    Aug 1 2019
    In this introduction to the new Binary Fountain podcast, Aaron Clifford, Senior VP of Marketing for Binary Fountain discusses social platforms, which is where consumers increasingly experience brands. Discover the part social listening plays in reputation management – the centerpiece of any healthcare company’s marketing strategy – and learn how the top healthcare companies are doing it best. For more on healthcare reputation management, visit https://binaryfountain.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    36 m
  • The Evolution of Online Transparency

    The Evolution of Online Transparency
    Apr 15 2019
    According to a recent study by Binary Fountain, "51% of Americans say they shared their personal healthcare experiences via social media and online ratings and review sites." What does this mean for hospitals and providers? In this episode we had a chance to visit with Chrissy Daniels who is widely recognized for her pioneering work in the areas of consumerism and physician performance data transparency. Chrissy currently serves as a partner at Press Ganey, and in her current role we asked her to look back at how the transparency space has evolved and what is next for hospitals. Also, be sure to tune in after our chat with Chrissy to hear from Aaron Clifford from Binary Fountain give more context to their study and what he feels these findings mean for all of us in the industry. E-Book - Growing Influence of the Online Healthcare Consumer Learn more about your ad choices. Visit megaphone.fm/adchoices
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    40 m
  • Defining the New Digital Front Door

    Defining the New Digital Front Door
    Sep 13 2018
    With 77% of consumers searching online before making an appointment with a provider, healthcare marketers are building the “digital front door” to help engage and acquire them. But what does a digital strategy look like for this when there are multiple touchpoints a consumer experiences before selecting a provider? In the second episode of this podcast, brought to you exclusively by Binary Fountain, we interview Grace Jones, Consumer Brand Manager for Dayton Children’s Hospital, Blake Long, Director, Marketing Technology and Strategy of UnityPoint Health, and Aaron Clifford, Senior Vice President of Marketing at Binary Fountain on how hospitals and health systems are developing the digital front door. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    33 m
  • The Power of Online Ratings and Reviews

    The Power of Online Ratings and Reviews
    Feb 13 2018
    Brought to exclusively by Binary Fountain. In today's inaugural episode learn a bit about online rating and reviews, the impact to SEO, and the challenges that exist in adopting transparency within your organization. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    26 m