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Targeting a Market Segment  By  cover art

Targeting a Market Segment

By: Michael Roberto
Narrated by: Michael Roberto
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Publisher's summary

Make better sense of targeting, the process of selecting the segment (or segments) your product will best serve. Throughout the lecture, you’ll learn key rules of targeting. One rule is: Don’t try to please customers outside your target. Another: Always pick a target segment that values what you offer.
©2015 The Great Courses (P)2015 The Great Courses

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