What’s your approach, is it working for you? Are you really thriving? Hear what today’s guest; Chief Creative Officer for Howard Hanna | Rand Realty, pioneer of “Client-Oriented Real Estate, and published author Joe Rand has to say about creating your edge in real estate.
Joseph Rand is the Managing Partner of Howard Hanna | Rand Realty, one of the largest family-owned real estate brokerages in the country. Last year, Rand Realty participated in over $2.5 billion in real estate transactions, becoming one of the top 100 real estate companies in the country. Joe is also the author of two books about the real estate industry.
Key Takeaways From This Podcast
✅Posting Listings on Social Media without Adding Value: Instead of simply announcing a new listing, agents should share intriguing details, stories, or unique property features to engage their audience.
✅Making Closing Posts All About Themselves: When celebrating a successful closing, agents are encouraged to shift the focus to the clients. Congratulate the clients, share their happiness, and involve their network by tagging them in the post. The emphasis should be on the clients' achievement, not just the sale.
✅Being Agent-Centric in Marketing: In marketing efforts, agents should shift the focus from themselves to the client. This involves asking questions, understanding client needs, and presenting information in a way that helps clients make informed decisions.
🚀 About Joe Rand
Joe Rand is the Managing Partner of Howard Hanna | Rand Realty, a prominent family-owned real estate brokerage involved in over $2.5 billion worth of transactions, ranking among the top 100 real estate companies in the U.S. He is also an accomplished author with two books, "Disruptors, Discounters, and Doubters" focusing on industry adaptation and "How to Be a Great Real Estate Agent" emphasizing client-oriented training. Additionally, Joe is recognized as a leading real estate trainer, speaker at national conventions, and contributor to Inman.com, and has received industry honors, including being named an Inman Influencer and RIS Media Newsmaker.
📚 Learn more about Joe 📚
joerand.com – The Home of "How to be a Great Real Estate Agent"
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