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adbl_ms_membershipImage_includedwith_altText_B076FLV3HT

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Publisher's Summary

Swag. Whether you know it as "Stuff We All Get", "Souvenirs, Wearables, and Gifts", or promotional products, it's any item imprinted with a logo or message, usually to advertise a business, event, association, team, person, or cause. 

Swag is generally easy to buy, and it's easy to make mistakes that can be costly in dollars, image, and branding. This audiobook shows marketers how to buy it right using the "promo with purpose" concept.

©2011 Heidi Thorne (P)2018 Heidi Thorne

What listeners say about Swag

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