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Publisher's Summary

Summary of Made to Stick by Chip Heath and Dan Heath 

(Disclaimer: This is NOT the original book. If you’re looking for the original book, search this link: http://amzn.to/2BoKnxn)

Not every bright idea turns out to be a hit. On top of the creativity, you need to make your thoughts catch the attention of you audience. Dive into the anatomy of successful ideas and move forward! 

Made to Stick tells the cruel truth about the nature of bright ideas - not all of them have success. In order for an idea to “stick”, it must be creative and practical but also attractive for your audience. If they don’t catch the attention of the public, who is going to support you? Communicating your ideas in the most attractive way is a skill that you must master, and through this in-depth guide about “stick messages” you will become a pro when it comes to having all eyes on your idea.

(Note: This summary is wholly written and published by readtrepreneur.com It is not affiliated with the original author in any way)

Understanding the differences between the ideas that thrive and the ones that die is key for your proposal to succeed. In Made to Stick you’ll get an in-depth look into the anatomy of successful ideas and how to incorporate their principles into yours.

With Charles Kahlenberg’s method you’ll be able to make your idea shine brighter than others, so it has the attention and support you desire.

P.S. Made to Stick is an extremely helpful book that will give your idea the last characteristic it must have to be successful - the public attention.

©2018 Readtrepreneur Publishing (P)2018 Readtrepreneur Publishing

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great summary. I have read the book too.

having read the actual book and now heard this summary, I can tell you that this is an excellent summary of the book and nada oversimplification like you find in some summaries like blinkist

2 of 2 people found this review helpful

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Simply Amazing

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1 of 1 people found this review helpful

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To-The-Point Summary

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The summary should be to-the-point and should cover the main points for the original book. This book is good in all those aspects. It is a perfect summary indeed, I loved it.

1 of 1 people found this review helpful

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Loved It

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Very Nice

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Excellent Summary

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A Job Well Done

This is just one component manifested in the book, and a far greater job is done revealing precisely why ideas stick and others don't. I'd say three key standards of people can get the biggest advantage from this book. Authors, marketers, and educators.

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Listen to and follow it

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Thanks Author

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This is a great model of a typical urban legend that has been scattered for years. The book flows remarkably well and uses research all through to complete the ideas presented.