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Summary, Analysis and Review of Clayton M. Christensen's et al Competing Against Luck by Instaread
- Narrated by: Sam Scholl
- Length: 22 mins
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Summary, Analysis and Review of Clayton M. Christensen's et al Competing Against Luck by Instaread
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Publisher's summary
Competing Against Luck: The Story of Innovation and Customer Choice is an instruction manual for how to create products and services that consumers are guaranteed to choose even in a crowded market.
Innovation is highly prized by businesses and entrepreneurs. But time and again, companies waste capital and resources to churn out products that have only a gambler's chance at attracting customer interest. Even the most high-concept, data-driven products can ultimately fail once they're turned over to the marketplace. Businesses need not churn out innovations and simply hope for the best. Instead, employing the jobs theory can remove the risk involved in creating something new and give innovators a chance at success that does not rely on luck alone.
The jobs theory maintains that successful products must answer an unsatisfied customer need and the producer must understand why the customer has this need.
Please note: this is a summary, analysis and review of the book and not the original book.
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What listeners say about Summary, Analysis and Review of Clayton M. Christensen's et al Competing Against Luck by Instaread
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall2 out of 5 stars
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Performance1 out of 5 stars
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Story3 out of 5 stars
- Andy McLane
- 06-23-17
No analysis!
There is a brief review of the high points from the book but no analysis. The readers voice was not the most memorable or engaging I've heard for an audiobook.
Unless you're really short on time - go ahead with purchasing the unabridged version.
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