In this episode of Zero to CEO, I speak with Jeffrey Seder, founder of Equine Biomechanics & Exercise Physiology (EQB), about his groundbreaking approach to selecting and managing young, unraced thoroughbred racehorses. Jeffrey shares how he has spent decades refining a big data analytics method that has transformed the horse racing industry, helping clients pick future champions and achieve incredible success. We discuss the science behind his methodologies, the technologies he’s developed, and how investing in racehorses compares to more traditional investments. Whether you’re a seasoned investor or new to the world of thoroughbreds, this episode offers a fascinating look at the art and science of finding the next big winner.

In this episode of Zero to CEO, I speak with successful sales executive Gregg Murphy about scaling strategic sales teams. Join us as we welcome Gregg, a seasoned sales leader with over 20 years of experience in strategic sales. Gregg has a proven track record of transforming sales processes and developing award-winning sales teams. In this conversation, he shares insights from his latest book, Sales Sucks, co-authored with Mike Latch. The book captures their journey and expertise, offering strategies needed to successfully scale your strategic sales team and avoid common pitfalls. Tune in to learn how strategic sales differ from other types of sales, the power of a good process and script, the importance of proper training and management, the creation of custom tools, and the necessity of embracing change. Join the waitlist for the launch of ‘Sales Sucks’ at www.salespatter.io/salessucks

In this episode of Zero to CEO, I speak with Marc Plinke, Founder of Ceres Greenhouse Solutions, about bringing technological innovation to agriculture. We explore the complexities of controlled environment agriculture, discussing which innovations are truly necessary and viable. Marc shares insights into the significance of growing in greenhouses, balancing technology with natural principles, and the patented Ground to Air Heat Transfer (GAHT®) system that enhances greenhouse efficiency. We also delve into the importance of food production, believing in your mission, and how advanced greenhouse technologies can revolutionize our food systems by empowering communities to produce high-quality, local food year-round.