StorySELLING for B2B Sales with Bernadette Mcclelland, USA

Welcome to the 17th  episode of the Sell Like Her podcast! A podcast dedicated to inspiring and empowering women to pursue and excel in sales careers.

Today’s guest is Bernadette McClelland who is the Founder of The StorySELLING Philosophy - Business Growth for B2B Sales activated at the intersection of Personal Leadership, Sales Leadership, and Thought Leadership.

In this episode, we discuss her challenges along with the journey in sales, the Australian story and experiences, how she overcomes the challenges, and her 1st book and the going ahead journey. To find out stay tuned till the end.

Check out the video talk show of this episode here

Have questions/comments? Email us at [e-mail]

In this episode, we cover:

💃 Sales journey from sales coordinator to field sales

💃 Back in Australia sales experience and challenges

💃 Industry exposure in Australia

💃 Her opinion about fewer women in the sales ratio in Australia

💃 Why StorySELLING is essential for success in B2B sales

💃 About your book “The Art Of Commercial Conversations”

💃 Upcoming Book “Shift and Disrupt”

💃 What difference do you see between USA and Australian culture and people?

💃 Secret of Success of Bernadette

Connect with Bernadette McClelland(Guest):

• McClelland’s Website - https://www.anecdote.com/
• McClelland on LinkedIn -  https://www.linkedin.com/in/bernadettemcclelland/
• McClelland on
• Twitter – NA
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Connect with Thilaga Kumar (Host):

• Thilaga’s Website - https://www.selllikeher.com/
• Thilaga on LinkedIn - https://www.linkedin.com/in/thilaga-kumar-sherosells/
• Thilaga on Facebook- https://www.facebook.com/thilaga.prem.5/
• Thilaga on Twitter - https://twitter.com/ThilagaKumar5

Email her at - [e-mail]

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Quote by Bernadette – “ StorySELLING is the future of Selling and making the most out of it is a necessity like never before  “