Steve Malik / NCFC

In our first episode featuring a sports marketer, we have an incredible one. Stephen Malik is the driving force behind the North Carolina Football Club, the largest youth to pro soccer club in the country. With multiple teams, properties, and world class players, the organization manages multiples brands. It doesn’t hurt that The Courage has already won two back-to-back championships in its first two years. And with all they’ve accomplished, they’ve only just begun. 

00:18 - Steve Intro

01:55 - How did you get into soccer? (Note: I just went with soccer the whole time.. the first questions were actually stated as futbol, and then soccer was later used so I kept the notes consistent)

03:52 - Strength of North Carolina in soccer

05:25 - Organization chart from youth to pro

13:08 - Championships

14:55 - How did Covid affect the team

18:08 - How do you think about all the different soccer brands under the umbrella

25:11 - Team name change to The Courage

27:12 - How “North Carolina” plays into the design

30:18 - Building onto the brand

31:17 - Brand purpose

36:50 - What’s next for NCFC

39:14 - How did healthcare and soccer grow together

44:22 - How can you find NCFC/Steve

 

https://www.linkedin.com/in/stephen-malik-45840/

https://www.nccourage.com

http://facebook.com/thenccourage

http://twitter.com/thenccourage

http://instagram.com/thenccourage

https://www.youtube.com/channel/UC6A1Ay5UQhpBM5iyB6Y-oBg

https://www.northcarolinafc.com

http://www.facebook.com/NorthCarolinaFC/

http://www.twitter.com/NorthCarolinaFC

http://www.instagram.com/NorthCarolinaFC