Startup: Toletta Cats Smart Litter Box

A story for startups! Facing and overcoming adversity!

Koji Hori was a human health systems engineer who accidentally turned into an animal health entrepreneur. Koji developed a smart litter box to track his cat's health and soon found a large need to discover the hidden world of cat habits. Cats are notorious for hiding symptoms such as pain and urinary conditions, so Koji has made it his mission to use AI, machine learning, and a smart camera to monitor and report a cat's health to their pet parents. Koji has become so successful that his product, Toletta, is the number one selling smart litter box on Amazon Japan.