• SMME #433 Why LinkedIn Matters for Spa CEOs: Build Strategic Partnerships That Scale
    May 12 2025

    You might be on Instagram every day—but is that really where your best business partnerships are?

    In this episode of Spa Marketing Made Easy, I’m diving into a platform that spa owners often overlook—LinkedIn. And trust me, if you want to build real, strategic, and scalable partnerships that help you grow your spa beyond client-by-client bookings, this platform is non-negotiable.

    LinkedIn isn’t just for job hunters—it’s where the decision-makers are. It’s where CEOs are having real conversations, building collaborations, and expanding their influence. If you’re ready to get out from behind your treatment room and step fully into the Spa CEO role, LinkedIn needs to be part of your strategy.


    What you’ll learn during this episode:

    • Why LinkedIn is a goldmine for strategic, local business partnerships

    • How to use search tools to find and connect with aligned professionals

    • The difference between foundational vs. tactical marketing strategies

    • Why your personal brand matters more than your spa’s company page

    • How to position yourself as a leader in your local market (without ads!)

    Resources Mentioned in Episode #433: Why LinkedIn Matters for Spa CEOs: Build Strategic Partnerships That Scale

    • Connect with Daniela on LinkedIn


    Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

    IG / @addoaesthetics

    WEB / addoaesthetics.com

    YOUTUBE / @addoaesthetics

    LINKEDIN / @addoaesthetics

    WANT MORE FROM ADDO AESTHETICS?
    Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com

    Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → https://www.addoaesthetics.com/addo-professional-alliance/

    ABOUT THE SPA MARKETING MADE EASY HOST

    About Your Host, Daniela Woerner

    Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.

    With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.

    Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.

    As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.

    Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!

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    8 mins
  • SMME #432 Replay: How to Build Rich Relationships with Selena Soo
    May 5 2025

    A rich relationship leaves a lasting impact on your life. It’s something that brings abundance to you.

    These types of relationships are essential in business to connect and build deep, authentic partnerships with your community to help propel your business forward.

    On today’s episode, my guest is no stranger to the Spa Marketing Made Easy podcast family. Returning for the second time is master connector and relationship builder, Selena Soo.

    Selena is a publicity and marketing expert for visionary entrepreneurs and thought leaders who want to impact millions with their message.

    Tune in to hear her expertise on attracting rich relationships, the importance of building your personal brand, and how to gain exposure and publicity for your business.

    What you’ll learn during this episode:

    • How Selena got started in her line of work

    • What is a rich relationship and how can we attract them?

    • How can we add value to the people we care about?

    • The strategy behind building successful partnerships

    • Story ideas to publicize your spa in the media

    Resources Mentioned in Episode #432: Replay: How to Build Rich Relationships with Selena Soo

    • FREE download of the first four chapters of Selena’s new book Rich Relationships

    • Connect with Selena on Instagram

    Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

    IG / @addoaesthetics

    WEB / addoaesthetics.com

    YOUTUBE / @addoaesthetics

    LINKEDIN / @addoaesthetics

    WANT MORE FROM ADDO AESTHETICS?
    Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com

    Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → https://www.addoaesthetics.com/addo-professional-alliance/

    ABOUT THE SPA MARKETING MADE EASY HOST

    About Your Host, Daniela Woerner

    Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.

    With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.

    Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.

    As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.

    Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!

    Show more Show less
    24 mins
  • SMME #431 The Untapped Superpower in Community-Driven Growth
    Apr 28 2025
    Community isn’t just a feel-good word—it’s a business growth strategy. In this episode of Spa Marketing Made Easy, I’m joined by Kim Pezzetti, Director of Practice Development at Cartessa Aesthetics. We dive into why relationships are the real currency in business—and how cultivating genuine, strategic community partnerships can be one of the most cost-effective and high-return marketing methods for your spa. From her “Give Something, Get Something” theory to real-world examples of budget-friendly local marketing, Kim shares how spa owners can start building referral networks right now, with low cost and high reward. What you’ll learn during this episode: How to build your professional network with intention Why authentic relationships drive referrals (and revenue) A budget-friendly way to create local partnerships The internal goldmine most spa owners overlook How to track marketing ROI without overcomplicating it Why you should be the mayor of your town as a spa CEO Resources Mentioned in Episode #431: The Untapped Superpower in Community-Driven Growth Download the FREE Exclusive Referral Guide Learn more about Cartessa Aesthetics - https://www.cartessaaesthetics.com/ Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here. IG / @addoaesthetics WEB / addoaesthetics.com YOUTUBE / @addoaesthetics LINKEDIN / @addoaesthetics WANT MORE FROM ADDO AESTHETICS? Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → https://www.addoaesthetics.com/addo-professional-alliance/ ABOUT THE SPA MARKETING MADE EASY HOST About Your Host, Daniela Woerner Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems. With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability. Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth. As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up. Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!
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    40 mins
  • SMME #430 New Clients Are Not Always the Answer: How to Grow with Retention + Relationships
    Apr 21 2025
    Are new clients really the answer to your growth challenges? 🧐 In this special episode of Spa Marketing Made Easy, I’m switching seats! I’m the guest on the Marketing 100 podcast powered by Mangomint, chatting with hosts John and Kayle about why new client acquisition isn’t always the solution for your spa—and how focusing on retention, relationship-building, and smart strategy will grow your business faster (and more sustainably) than chasing every new lead. We also talk about real-world marketing, practical tracking strategies you can implement today, and the powerful role your booking software plays in building relationships at scale. If you’re ready to stop feeling like you’re on a marketing hamster wheel and start getting strategic with your growth, this is a must-listen. What you’ll learn during this episode: Why new clients aren’t always the solution to low bookings How to figure out if you have a lead flow problem or a retention problem Real-time tracking strategies that will give you instant marketing clarity How to have empowered, non-defensive conversations with your team about performance The power of personal touchpoints (even in an AI world!) Actionable steps to elevate retention and boost revenue without more hustle Resources Mentioned in Episode #430: New Clients Are Not Always the Answer: How to Grow with Retention + Relationships Learn more about Mangomint and get your first two months free! Listen to the Marketing 100 podcast Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here. IG / @addoaesthetics WEB / addoaesthetics.com YOUTUBE / @addoaesthetics LINKEDIN / @addoaesthetics WANT MORE FROM ADDO AESTHETICS? Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → https://www.addoaesthetics.com/addo-professional-alliance/ ABOUT THE SPA MARKETING MADE EASY HOST About Your Host, Daniela Woerner Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems. With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability. Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth. As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up. Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!
    Show more Show less
    26 mins
  • SMME #429 Using Your Numbers to Make Better Business Decisions with Danielle Hayden
    Apr 14 2025
    Money doesn’t have to be complicated—and talking about it shouldn’t be taboo. In this episode of Spa Marketing Made Easy, I’m joined by Danielle Hayden, founder of Kickstart Accounting and a former hairstylist turned CPA, to normalize money conversations and share the vital role that financial visibility plays in building a sustainable spa business. From building your “money team” to knowing when it’s time to become an S Corp, Danielle breaks down financial concepts into approachable, actionable strategies that empower spa CEOs to make confident business decisions. We also share a big announcement—Kickstart Accounting is officially a partner inside the Addo Professional Alliance! If you’ve been searching for a reliable, woman-led accounting firm that truly understands the spa and aesthetics industry, you’re going to love this episode. What you’ll learn during this episode: The 4 essential members of your “money team” and how they work together Why your bookkeeper should be your first hire—not your CPA How to make financial decisions based on your life goals (not just revenue) The 3 benchmarks that indicate you’re ready to switch to an S Corp The difference between bookkeeping, tax planning, and CFO strategy—and why you need all three How Kickstart Accounting supports spa businesses with clarity, confidence, and care Resources Mentioned in Episode #429: Using Your Numbers to Make Better Business Decisions with Danielle Hayden Visit Danielle’s business website, Kickstart AccountingFollow Danielle on Instagram: @kickstartaccountingTune into Danielle’s podcast Business by the Books Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here. IG / @addoaesthetics WEB / addoaesthetics.com YOUTUBE / @addoaesthetics LINKEDIN / @addoaesthetics WANT MORE FROM ADDO AESTHETICS? Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → https://www.addoaesthetics.com/addo-professional-alliance/ ABOUT THE SPA MARKETING MADE EASY HOST About Your Host, Daniela Woerner Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems. With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability. Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth. As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up. Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!
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    30 mins
  • SMME #428 Why You’re Not a Million-Dollar Med Spa Owner – And How to Change That
    Apr 7 2025

    The $15 billion medical spa industry is booming—with the average single-location med spa generating $1.98 million annually. So why do so many med spa owners struggle to break into seven figures?

    In this solo episode of Spa Marketing Made Easy, I’m diving into the six most common reasons spa owners don’t scale to a million-dollar business—and how to fix them.

    From recurring revenue models to high-profit treatments and the power of partnerships, this episode will give you the insight (and actionable steps) you need to turn potential into real, sustainable growth.

    What you’ll learn during this episode:

    • Why recurring revenue is the bedrock of scalable med spa success

    • The biggest mistake spa owners make with pricing—and how to correct it

    • The key metrics that actually matter (and how to track them)

    • How to identify and lead with your highest-profit services

    • The simple structure behind sales funnels and why you need one

    • Why your strategic partnerships and network are the ultimate growth accelerator

    Resources Mentioned in Episode #428: Why You’re Not a Million-Dollar Med Spa Owner – And How to Change That

    • Learn more at americanmedspa.org (AMSPA data source)

    • Access our Spa Capacity Calculator inside APA - become a member here!

    Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

    IG / @addoaesthetics

    WEB / addoaesthetics.com

    YOUTUBE / @addoaesthetics

    LINKEDIN / @addoaesthetics

    WANT MORE FROM ADDO AESTHETICS?
    Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com

    Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → https://www.addoaesthetics.com/addo-professional-alliance/

    ABOUT THE SPA MARKETING MADE EASY HOST

    About Your Host, Daniela Woerner

    Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.

    With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.

    Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.

    As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.

    Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!

    Show more Show less
    23 mins
  • SMME #427 6 Myths Holding Back Spa CEOs … Bust Them for Explosive Growth
    Mar 31 2025
    Do you believe you don’t have time to network or that relationship marketing just isn’t for you? If so, you’re not alone—and you might be holding back your spa’s true growth potential. In this episode of Spa Marketing Made Easy, we’re busting the six biggest myths Spa CEOs believe about relationship marketing. These misconceptions could be limiting your visibility, customer loyalty, and overall growth. From strategic partnerships to authentic community engagement, I’m sharing actionable strategies that will help you shift your perspective, build meaningful connections, and unlock new opportunities for long-term success. Whether you’re an introvert, unsure where to start, or worried you can’t track ROI—this episode is your guide to turning relationships into revenue. What you’ll learn during this episode: Why authentic relationship marketing is essential to spa growth The six biggest myths holding back spa CEOs—and how to bust them Real-world strategies to build strategic partnerships and expand visibility How to create a systemized approach to relationship marketing—even if you’re short on time The power of small, consistent action for long-term success Resources Mentioned in Episode #426: 6 Myths Holding Back Spa CEOs … Bust Them for Explosive Growth Listen to EP 424: How to Use ChatGPT to Supercharge Your Lead Flow & Future-Proof Your Spa Business Learn more about Successful Ads Club Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here. IG / @addoaesthetics WEB / addoaesthetics.com YOUTUBE / @addoaesthetics LINKEDIN / @addoaesthetics WANT MORE FROM ADDO AESTHETICS? Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → https://www.addoaesthetics.com/addo-professional-alliance/ ABOUT THE SPA MARKETING MADE EASY HOST About Your Host, Daniela Woerner Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems. With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability. Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth. As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up. Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!
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    27 mins
  • SMME #426 10 Ways to Make Your Team Feel Valued (Even Without Giving a Raise)
    Mar 24 2025

    When business slows or budgets tighten, giving a raise might not be feasible—but that doesn’t mean you can’t show your team how much they matter. In this episode of Spa Marketing Made Easy, I’m sharing 10 powerful and practical ways you can make your team feel valued, even when financial rewards aren’t an option.

    As Spa CEOs, our job is to lead from the heart while keeping our business financially strong. From creating a culture of appreciation to offering flexible scheduling and professional development opportunities, this episode is packed with ideas that foster loyalty, boost morale, and help you build a workplace your team loves to be part of.

    What you’ll learn during this episode:

    • The power of personalized appreciation and recognition

    • Creative, cost-effective rewards that truly matter

    • How flexible scheduling and time off impact team morale

    • Simple team rituals that boost culture and bonding

    • How to encourage feedback and give your team a voice

    Resources Mentioned in Episode #426: 10 Ways to Make Your Team Feel Valued

    • Book: The 5 Love Languages of the Workplace by Gary Chapman

    Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

    IG / @addoaesthetics

    WEB / addoaesthetics.com

    YOUTUBE / @addoaesthetics

    LINKEDIN / @addoaesthetics

    WANT MORE FROM ADDO AESTHETICS?
    Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com

    Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → https://www.addoaesthetics.com/addo-professional-alliance/

    ABOUT THE SPA MARKETING MADE EASY HOST

    About Your Host, Daniela Woerner

    Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.

    With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.

    Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.

    As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.

    Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!

    Show more Show less
    24 mins
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