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Publisher's Summary

Most business owners are blindly guessing at their social media strategy, and it’s costing them time and money. Based on Donald Miller’s best-selling book Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand. 

Social Media Success for Every Brand teaches listeners how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results. Listeners will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model:

  • STORY
  • HOW
  • AUDIENCE
  • REACH
  • EXCELLENCE

Social Media Success for Every Brand does not require the listener to be familiar with Building a StoryBrand but provides enough foundation to prepare the listener for practical success with their social media content. Together with the StoryBrand Framework, Claire’s SHARE model will help boost customer engagement and grow the organization’s brand awareness and revenues.

Accompanying graphics, assessment, and resources are available in the audiobook companion PDF download. 

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2019 Claire Diaz-Ortiz (P)2019 HarperCollins Leadership

Critic Reviews

"It's easy to write a tweet about what you had for breakfast. It's hard to use social media to grow your brand and your business strategically. Social Media Success for Every Brand is the marketing guide that every brand needs to succeed in a digital world." (Dorie Clark, author of Entrepreneurial You and Stand Out; executive education faculty, Duke University Fuqua School of Business)

"Claire Diaz-Ortiz provides a pragmatic, soup-to-nuts primer on implementing the supremely effective StoryBrand marketing strategy on social media via her SHARE model, meshing this dynamic duo for being seen and heard by consumers on the most visible and visited platforms in the world. Social Media Success for Every Brand is smart, witty, and well-paced. An idealistic book, but one that thoroughly delivers the practical goods for effective social media marketing and does so coherently and economically. Disrupt your branding and marketing with Diaz-Ortiz's strategy, a must-read that will provide big returns on the time invested." (Whitney Johnson, award-winning author of Build an A-Team and Disrupt Yourself)

"Looking for success in today's social media age? In Social Media Success for Every Brand, Claire Diaz-Ortiz lays out the long-term strategy that will get you there!" (Marshall Goldsmith, number-one New York Times best-selling author of Triggers, Mojo, and What Got You Here Won't Get You There; Thinkers50 number-one executive coach and number-one leadership thinker)

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What listeners say about Social Media Success for Every Brand

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    2 out of 5 stars
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    3 out of 5 stars

Articulation should be considered when choosing a narrator

This audiobook is very hard to listen to. I was constantly distracted by the thought, “It sounds like she’s just reading empty words on the page.” Speeding up the playback helped somewhat, but most of the sentences are read aloud with the exact same monotonous cadence as the sentence before it. Section headings are not given the appropriate voice inflections so you think it’s just an incomplete sentence and it’s confusing for a second until you realize it was a performance issue. Articulation and enunciation were also an issue. It’s an audiobook about social media, but the narrator pronounces it “sosha media” about 90% of the time. “Why not enunciate that L?”, I found myself wondering. She also pronounces the word “especially” as “EXPECIALLY”. Yep. I could go on. It may seem really nit picky to bring up these things but all together they add up and it was enough to ruin the whole experience for me. I recommend you try the hard copy instead.

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Hard to listen

I am not a native English speaker. I found that the book is so hard to listen not because of the vocabulary but the pronunciation and the way she read the book. Just like she never stop reading between sentences.

1 person found this helpful

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Engaging from start to finish!

Throughout the book, Claire uses relevant, engaging examples to demonstrate her big picture points and ideas! This is a great way to begin to build a foundation in social media planning for your brand.

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Lovely voice. Info packed. Great book

Need to create a social media plan that works? this is the. ok for you.

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  • JP
  • 08-26-21

Canevas très utile

Canevas très utile pour développer une stratégie digitale adaptée aux réseaux sociaux. J'ai bien aimé le focus sur chaque plate forme qui permet de mieux décliner et adapter la stratégie.

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ex-pecially? smh :(

Not instructional or informative. I would not recommend wasting your time with it. Not at all what I was expecting.

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  • Srdjan Lukic
  • 06-20-20

Very boring and it's all about showcases.

The book is one boring read about showcases and self promotional stories. worst thing about this book is long tweet conversations getting read. you ear the word "At" 1000 times in this book.

1 person found this helpful

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  • Amazon Customer
  • 11-30-20

Touch of Good

It had hints of goodness, most of the valuable content really began once we started delving into individual social media platforms. Which took far to long, a light listen however at times audio was not fluent.

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  • Shaun Hodges
  • 10-06-20

Links in well with building a story brand

it covered some good content. I struggled to stay engaged at times. as described it ties in closely with the building a story brand framework

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  • Anonymous User
  • 08-02-20

Useful Social Media Insights. Worth Buying. 💡✅👍

@Claire is not only a credible global expert consultant on Social Media, but a great author, who gifts us with some key theories, real examples and pragmatic take away points on a broad number of social media platforms. Before buying, I listened to many Digital Media samples from the menu offering on Audible that were recently released and not widely reviewed. Recommend buying this one if you are after a an overview on what constitutes best practice social media marketing and insights on a number of platforms eg. Twitter, FB, Insta, LinkedIn, YouTube, Pinterest, Reddit.
It packed a punch in value for the audio listening time and $ outlay per dedicated minute of user’s time.

@Claire - Psst ... after making the audible transaction, suggest emailing an audible purchaser the complimentary PDF resource link, as consumers like me are on the go with hand tied up (walking the dog, on a tredmill, driving, folding washing )and it’s not convenient to have to rewind back to the start to find the references. The PDF resource is referred to many times, so it would be good to utilise this adjunct resource to help cement the theories. 😊🙏