Social Media Success for Every Brand

The Five StoryBrand Pillars That Turn Posts into Profits

By: Claire Diaz-Ortiz, Donald Miller - foreword

Narrated by: Jackie Dorman, Donald Miller - foreword

Length: 4 hrs and 5 mins

Publisher's summary

Based on Donald Miller’s bestselling book Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand.

Most business owners are blindly guessing at their social media strategy, and it’s costing them time and money. This book teaches you how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results.

In Social Media Success for Every Brand, you will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model:

• Story
• How
• Audience
• Reach
• Excellence

Social Media Success for Every Brand does not require you to be familiar with Building a StoryBrand, but provides enough foundation to prepare you for practical success with their social media content.

Together with the StoryBrand Framework, Claire’s SHARE model will help boost customer engagement and grow the organization’s brand awareness and revenues.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2019 Claire Diaz-Ortiz (P)2019 HarperCollins Leadership

Critic reviews

'If you've been waiting for the ultimate guide to navigating social media, here it is! Claire Diaz-Ortiz, my coauthor on One Minute Mentoring and one of Fast Company's 'Top Ten Social Media Mavens,' condenses decades of social media savvy into sensible portions for digital communicators who want to expand their brand. Claire's smart, cheeky commentary and road-tested know-how will have you laughing as you learn from the best in the business. Whether you are a brand manager, a marketing specialist, or an optimistic entrepreneur, Social Media Success for Every Brand will help you—and your brand—win.'—KEN BLANCHARD, coauthor of The New One Minute Manager and Leading at a Higher Level

'The amazing thing about social media is that it changes every day. The challenging thing about social media is that it changes every day. Thankfully, Claire Diaz-Ortiz is willing to jump into the tension of those two truths and wrestle out a smart way forward for all of us. If you're an expert at social media, read this book. If you're an amateur at social media, read this book. You'll be glad you did.'—JON ACUFF, New York Times bestselling author of Finish: Give Yourself the Gift of Done

'Looking for success in today's social media age? In Social Media Success for Every Brand, Claire Diaz-Ortiz lays out the long-term strategy that will get you there!'—MARSHALL GOLDSMITH, #1 New York Times bestselling author of Triggers, Mojo, and What Got You Here Won't Get You There; Thinkers50 #1 Executive Coach and #1 Leadership Thinker

Great info but boring structure

As a social media user with over a few hundred thousands followers across all platforms, I found some of this info great but most of it basic and boring to listen to. I like Donald Miller style of teaching

Lovely voice. Info packed. Great book

Need to create a social media plan that works? this is the. ok for you.

Canevas très utile

Canevas très utile pour développer une stratégie digitale adaptée aux réseaux sociaux. J'ai bien aimé le focus sur chaque plate forme qui permet de mieux décliner et adapter la stratégie.

Engaging from start to finish!

Throughout the book, Claire uses relevant, engaging examples to demonstrate her big picture points and ideas! This is a great way to begin to build a foundation in social media planning for your brand.

Lots of Fluff, but there is no substance.

Not at all what I was expecting. Normally, I love "STORY BRAND" products, or anything related to it. But this book have NOTHING valuable, if you trying to learn how to preform better on any social media platforms. A lot of "QUOTES" from twitter, lot of personal stories, but there is no definitive roadmap. You can get same info from any "HOW TO SUCCEED ON SOCIAL MEDIA" blogs.

Next, about narrator's accent. If you are not native speaker, please do not read your own books out-loud. I am myself is not native English speaker, but even I pickup wrong intonations, pronunciations, pauses in places where it not supposed to be. Please, let native speaker narrate your books.

ex-pecially? smh :(

Not instructional or informative. I would not recommend wasting your time with it. Not at all what I was expecting.

Articulation should be considered when choosing a narrator

This audiobook is very hard to listen to. I was constantly distracted by the thought, “It sounds like she’s just reading empty words on the page.” Speeding up the playback helped somewhat, but most of the sentences are read aloud with the exact same monotonous cadence as the sentence before it. Section headings are not given the appropriate voice inflections so you think it’s just an incomplete sentence and it’s confusing for a second until you realize it was a performance issue. Articulation and enunciation were also an issue. It’s an audiobook about social media, but the narrator pronounces it “sosha media” about 90% of the time. “Why not enunciate that L?”, I found myself wondering. She also pronounces the word “especially” as “EXPECIALLY”. Yep. I could go on. It may seem really nit picky to bring up these things but all together they add up and it was enough to ruin the whole experience for me. I recommend you try the hard copy instead.

Hard to listen

I am not a native English speaker. I found that the book is so hard to listen not because of the vocabulary but the pronunciation and the way she read the book. Just like she never stop reading between sentences.