Social Media Marketing Workbook: 2024 Edition - How to Use Social Media for Business

By: Jason McDonald PhD

Narrated by: Michael Goodrick

Length: 14 hrs and 37 mins

Publisher's summary

Social Media Marketing 2024

Learn Social Media Marketing in Plain English—Step by Step! Buy the Workbook Used at Stanford Continuing Studies to Teach Social Media Marketing for business.

• 2024 UPDATED EDITION—all info verified, and a NEW chapter on 'Marketing Basics,' plus continuing analysis of TikTok, as well as revisions on LinkedIn, Facebook and other major platforms
• Read the Reviews—compare the REAL REVIEWS of this book to those of other books
• Learn to Market Your Business on Facebook, LinkedIn, Instagram, YouTube, Twitter, Pinterest and all major Social Media Marketing platforms
• Access Free Tools—access the companion MARKETING ALMANAC with hundreds of free tools for social media marketing!

The #1 Bestselling Workbook on Social Media Marketing for Business

• Jason McDonald—written by a successful practitioner of SMM. Check Jason out on YouTube, or download his free Marketing Almanac
• Stanford University—used by Dr. McDonald in his courses, both online and on campus, at Stanford University's Continuing Studies
• Got Questions?—just Google 'Jason McDonald' and send a quick email or call.

The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online.

©2023 Jason McDonald (P)2024 Jason McDonald

A Perfect Introduction to Social Media Marketing

If you are looking to create a social media strategy for your business, but don't know where to start, this is a great book to teach you. The author, Jason McDonald, writes in a simple yet effective way that is easy to understand. The book dives into every major social media platform and provides great resources for learning to market on each one individually. Regardless of whether you are running a local pizza business or are starting the next big eCommerce site, the marketing strategies in this book will certainly help you grow your business. Highly Recommended.

Good So Far

Its okay its hard to finish. Alot of information that coulb be made more attention getting. Lose interest on some parts. But good and informative.

Ohh goodness

The story and how he convey marketing information is so boring...sorry dude.

Pay someone else to read it or at least buy the proper microphone to record...

Plus no offense but I can imagine you snapping your fingers and rolling your eyes with each sentence...

Great Marketing Book

I have read a few of Jason’s book and have enjoyed social media as a hobby but now I plan to use it to market myself as a webpage builder.

Annoying liks

The great audiobook for a person who is not familiar with SMM at all.
But if you want to receive some deeper information for Social Madie you should consider another book.

Most of all I was annoyed by links.

Must have every year.

"Social Media Marketing Workbook 2023", penned by Jason McDonald, an accomplished social media marketer, PhD, and faculty at Stanford Continuing Studies, is an enlightening listen. Admirably up-to-date for 2023, it introduces brand-new insights into TikTok and revisits other crucial platforms like Facebook, LinkedIn, YouTube, Instagram, Twitter, and Pinterest.

The audiobook brilliantly transforms the realm of social media marketing into plain English, offering lucid, step-by-step guidelines accompanied by worksheets, videos, and complimentary tools. These resources collectively aid in planning, refining, creating, and gauging your social media campaigns with finesse.

One potent feature is the clever use of a party analogy, allowing you to envision ways to engross your audience and cultivate your brand within the digital environment. Experts in both organic and paid strategies will find fresh insights here, along with the advantageous overlap of social media, SEO, and online ads.

Reflecting a plethora of affirmative reviews, Social Media Marketing Workbook 2023 stands as an invaluable resource for those desiring an efficient, comprehensive guide to enhancing their business through social media marketing. It's a worthwhile investment in your marketing skills development plan for 2023.

Very Complete and Practical Framework

This book offers a great framework to leverage social media for any type of business. It is informative and practical, but also allows you the opportunity to use creativity to adapt it to whatever your project or business might be. Worth the time to listen to the whole book, but also written to serve as a quick reference if you already know a lot of the basics or if you already have good reason to specialize on particular platforms (i.e. Facebook, Twitter, etc). This book also features the most comprehensive set of extra materials I've ever seen for an audiobook, including a full PDF version, worksheets, videos, and endless other resources.

Worth checking out if you have ever wondered how to improve your influence on social media.

highly recommend. this is a good book to grow

I would highly recommend this book. this is a great book to grow your social media marketing

Worth the read

The author does a good job in explaining not only how to market on the different social media platforms, but also how to use them. I feel much more comfortable getting creative with social media than I have been in the past. And it's due to reading this book. Its definitely worth the read.

Must Read!! Well Organizer and Thorough!

This book is amazing! It brings the confusing world of social media and its platforms into a clear view.
Im a gen xer with not much user experience so many of the concepts helped me to understand how each social platform could be used for my business. Jason has put alote into this book! I suggest buying the hard copy as well to use as a reference and also registering your purchase so you can access the pdf’s and all the links. Jason is one of few people who still values customer service! I called the number on his website he actually answered and was very helpful!! Highly recommend this book and will continue to follow his work. Thanks Jason! Keep up the great work!