How strong and healthy are your relationships? Have you ever considered your relationships as valuable assets—ones that can lead you to a richer, more prosperous life?

Today, we're fortunate to be joined by Selena Soo, an acclaimed publicity and marketing expert, and the author of the captivating new book, Rich Relationships. Selena has built an extraordinary career teaching entrepreneurs and leaders the art and science of cultivating authentic relationships that not only stand the test of time but thrive and grow exponentially.

In our conversation, Selena reveals how genuine, meaningful relationships are your most powerful tools for success, going far beyond casual networking. She shares groundbreaking insights into how generosity and authenticity form the foundation of connections that can profoundly enrich your personal and professional life.

Key takeaways you'll gain from our discussion include:

• The crucial mindset shift from merely collecting contacts to building meaningful relationships.
• Practical strategies for nurturing relationships aligned with your values and goals.
• Selena’s expert advice on initiating impactful conversations with influential mentors and peers.
• Powerful ways to turn your fear of rejection into an empowering aspect of relationship-building.

Get the first 4 chapters of Selena's book plus more freebies here: RichRelationshipsBook.com/Farnoosh

This episode aired initially been on Feb 3, 2025.

Today, we're diving into the world of travel and points with none other than Brian Kelly, a long-time friend of the show and the founder of The Points Guy. Brian is here to talk about his new book, How to Win at Travel, a guide that helps you unlock all the secrets to mastering the points game, maximizing travel perks, and scoring luxury experiences without luxury price tags. We'll cover:

• Why Brian calls this era the "platinum age of travel" and how to take full advantage of it.
• The biggest mistakes travelers make with airline and hotel bookings—and how to avoid them.
• How to leverage rewards credit cards strategically to score free business-class trips to Europe.
• The top tech tools to help you find the best award flights and travel deals with minimal effort.
• Insider tips on travel insurance, packing, and even why you should throw an Apple AirTag into your luggage!

Check out Farnoosh's new hyperlocal podcast The Montclair Pod

Join the So Money Members Club.

Download Farnoosh’s free investing blueprint.

Hang out with Farnoosh on Instagram.