Slow Flowers Podcast Podcast Por Debra Prinzing arte de portada

Slow Flowers Podcast

Slow Flowers Podcast

De: Debra Prinzing
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The Slow Flowers Podcast is the award-winning, long-running show known as the “Voice of the Slow Flowers Movement.” Airing weekly for more than 9 years, we focus on the business of flower farming and floral design through the Slow Flowers sustainability ethos. Listen to a new episode each Wednesday, available for free download here at slowflowerspodcast.com or on iTunes, Spotify, and other podcast platforms.© Slow Flowers LLC
Episodios
  • Episode 761: Growing Flower Seedlings for Profit, with Kate Skelton of Gratitude Flowers, Carol Wetzel of The Little Farm on Olga Road, and Fawn Rueckert of Sego Lily Flower Farm and Snuck Flowers

    Episode 761: Growing Flower Seedlings for Profit, with Kate Skelton of Gratitude Flowers, Carol Wetzel of The Little Farm on Olga Road, and Fawn Rueckert of Sego Lily Flower Farm and Snuck Flowers
    Mar 25 2026
    https://youtu.be/xnlzif1Nue0?si=60_eh0nNVHX1Gg42 The theme of today’s episode is straight from our Slow Flowers Floral Insights and Industry Forecast – an insight that identifies cutting garden plants as an important business channel. Flower farmers are translating their expertise into new revenue streams by growing and selling cut flower seedlings and starts to flower lovers and fellow growers. Last fall, we produced a report for Johnny’s Seeds’ newsletter on this trend and today, three of the growers featured in that story share more about their cutting garden plant collections. As the idea of “gardening like a flower farmer” has taken off, and as home gardeners and floral enthusiasts ask for the unique cultivars that the pros grow, we’re thrilled that more gardeners want to jump-start their cutting gardens with flowers sown by someone else. For the consumer, this means having a cut flower garden without the grit and grind of farming. For flower farmers and farmer-florists it means trading your time and knowledge for a rewarding new revenue stream. Kate Skelton, Fawn Rueckert (pictured in overalls), and Carol Wetzel It's the season for plant sales and for encouraging customers to grow cutting gardens! Today, you’ll learn from three Slow Flowers members as they discuss the market potential of growing and selling cut flower seedlings! Cut flower seedlings for profit Flower Farmers: Learn how you can translate your expertise into a revenue stream when you grow and sell cutting garden plants to flower lovers and fellow growers. Florists: Get in on the act and offer locally-grown cut flowers as an add-on for workshops and special events! As special thank-you to our expert panelists, Kate Skelton of Edgewood, Washington-based Gratitude Flowers; Carol Wetzel of The Little Farm on Olga Road in Eastsound-Washington on Orcas Island; and Fawn Rueckert of Sego Lily Flower Farm in Jordan, Utah, who is also the resident flower farmer and educator at Snuck Farm. This session was recorded as part of the March Slow Flowers Member Meet-Up and we wanted to share it today for our viewers and listeners. It's a follow-up to our November 2025 feature article in Johnny's Seeds' JSS Advantage Newsletter. Let’s dive into cutting garden plants and learn new ways you can profit from your farming expertise! LEARN MORE: Enjoy our past Slow Flowers Podcast episodes with these expertsEpisode 489 (January 20, 2021): Fawn Rueckert of Sego Lily Flower Farm, an urban micro farm in UtahEpisode 652 (March 6, 2024): Building a niche supplying flower seedlings for farmers and gardeners with Kate Skelton of Gratitude FlowersEpisode 734 (September 17, 2025): A visit to The Little Farm on Olga Road, with Carol Wetzel and Allan Tone, where customers are welcomed to harvest the beauty of flowers, herbs, and vegetables FIND/FOLLOW:Sego Lily Flower Farm on Instagram and FacebookSnuck Flowers on InstagramGratitude Flowers on Instagram and FacebookThe Little Farm on Olga Road on Instagram and Facebook Join us at the ULTIMATE CUTTING GARDEN PLANT SALE 2026 Ultimate Cutting Garden Plant Sale And head’s up if you’re in the Seattle area on May 3rd, please attend the Ultimate Cutting Garden Plant Sale, produced in partnership with the Seattle Growers Market. As you heard, Kate Skelton of Gratitude Flowers will be back with her soil-block cutting garden collections, as well as annuals, perennials, tubers and seeds – and possibly a few ornamental woody plant surprises – from dozens of the Market’s member growers and more Slow Flowers members. This is a free event – just bring your wagon and boxes to transport your purchases. You can find more details and the signup/RSVP link in today’s show notes! I hope to see you there! RSVP to Shop or Vend Thank you to our Sponsors! This show is brought to you by slowflowers.com, the free, online directory to more than 700 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers. Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu. Thank you to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com. Our final sponsor thanks goes to Rooted Farmers. Rooted Farmers works exclusively with local growers to put the...
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    1 h y 1 m
  • Episode 762: Sarah Nayani of Grow Girl Seattle on teaching gardeners how to plan and plant their backyard cutting gardens

    Episode 762: Sarah Nayani of Grow Girl Seattle on teaching gardeners how to plan and plant their backyard cutting gardens
    Apr 1 2026
    https://youtu.be/tRuXU20m9Dc?si=eR5fwa5ZiZKdsiTf After several years of farming in an urban space – including on the paved driveway, sidewalk strip, and backyard at her Seattle home – Sarah Nayani has carved out a niche teaching gardeners how to grow a bounty of cut flowers, herbs, and foliages in residential environments. The founder of Grow Girl Seattle, Sarah encourages workshop students to create a thriving home cutting garden by focusing on sustainable techniques and small space growing. She shares the rewards of connecting with the seasons’ rhythms and how flower-growing helps people appreciate the role of pollinators up close. My conversation with Sarah includes the numerous ways her business has transitioned to fit her lifestyle, how she focuses on the parts of farming and floristry that give her the most joy, and income-generating tips for the farmer-florist side hustle. Sarah Nayani of Grow Girl Seattle We have been focused on an inspiring theme here at the Slow Flowers Podcast! For the early weeks of 2026 we’ve been highlighting members who serve not only the professional floral market, but the home gardener in search of cut flowers, flower seedlings, education, and inspiration. Capturing the attention of this often-overlooked population is not hard these days. Home gardeners and flower lovers are avid followers of social media’s influential growers and designers. They are the principal buyers of books about cut flower gardening and about growing specific types of flowers, as well as the shoppers who eagerly line up to buy cutting garden plants at retail prices not always seen at garden centers. Garden bouquet by Sarah Nayani Since the first of the year, we’ve highlighted the voices and stories of a number of people tapping into this major consumer shift. In March alone, we featured Growing Flower Seedlings for Profit, with Kate Skelton of Gratitude Flowers, Carol Wetzel of The Little Farm on Olga Road, and Fawn Rueckert of Sego Lily Flower Farm and Snuck Flowers; and The Beginner’s Cut Flower Garden,” with author Elizabeth Brown of Foxglove Farmhouse. Our upcoming April 10th member meetup will feature Xenia D’Ambrosi of Sweet Earth Co., on how she has developed a course called “The Eco-Friendly Cutting Garden,” and you’ve all heard me promote the upcoming May 3rd Ultimate Cutting Garden Plant Sale, scheduled to take place in partnership with the Seattle Growers Market. Scenes from a petite "driveway" cutting garden with volumes of blooms Today’s guest is situated at the convergence of all these topics, as well. I was delighted to recently sit down with Sarah Nayani of Grow Girl Seattle. She is an urban farmer-florist who teaches home gardeners, including members of local garden clubs and horticulture societies, all about starting flowers from seeds and planning their cutting gardens. Sarah enhances the workshop experience by offering her seedlings of hard-to-find, hard-to-grow, and uncommon cool and warm-season annuals. These revenue streams help fund her garden expenses and these events keep Sarah connected with her community. Raised beds on the sidewalk strip at Grow Girl Seattle's residential property I joined the audience at Sarah’s fantastic recent workshop sponsored by the Northwest Horticultural Society and held at Seattle’s Dunn Gardens, an exquisite garden whose origins date to 1915 as one of the unique Olmsted-designed landscapes in the Pacific Northwest. Thank you to both organizations for permitting me to attend and use the Dunn Gardens classroom for our recording. An urban field of flowers Thanks so much for joining me today. You’ll want to watch the replay video of this session under Episode 762 at slowflowerspodcast.com or on our YouTube channel. If you're interested in learning more, register for future email notices about events and classes, including how to register for Sarah’s May 30th workshop at the University of Washington’s Center for Urban Horticulture called “Grow a Cut Flower Garden at Home.” Find and follow Grow Girl Seattle on Instagram Slow Flowers NEWS And don’t forget to RSVP to attend our May 3rd event -- the Ultimate Cutting Garden Plant Sale, produced in partnership with the Seattle Growers Market. This is a free event – just bring your wagon and boxes to transport your purchases. Click to RSVP to Shop or Vend Thank you to our Sponsors This show is brought to you by slowflowers.com, the free, online directory to more than 700 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers. Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to ...
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    42 m
  • Episode 759: “Beautiful Roses,” with author Janice Cox of Natural Beauty at Home

    Episode 759: “Beautiful Roses,” with author Janice Cox of Natural Beauty at Home
    Mar 11 2026
    https://youtu.be/aZi_o0UniTU?si=qXVttU3ViO_6wIwD Everyone loves roses, and Janice Cox proves why in her new book, "Beautiful Roses: A Guide and Workbook for Growing, Using, and Enjoying America’s Favorite Flower." The book covers rose growing but also the endless ways you can integrate roses into cooking, crafting, and wellness. A nationally recognized expert in natural beauty, DIY skincare, and gardening for health and wellness, Janice is author of five books, and she has created a series of hands-on workbooks focused on growing, using, and enjoying herbs and flowers. A longtime Slow Flowers member, she shares her newest book with us today – combining the beauty, fragrance and creativity that roses, rose gardening, and cultivation can bring to your life and your floral enterprise. Janice Cox, author of Beautiful Roses Today’s interview is the third in our series of four conversations filmed in February at the Northwest Flower & Garden Festival in Seattle, where Slow Flowers has long been involved producing floral education and programming. Cooking with Roses I’m so happy that we can learn from Janice Cox, Oregon-based author and expert on the natural use of so many beloved plants. She calls herself “the original DIY-er,” meaning that long before DIY was even a term, Janice turned to plants, nature, and the garden to make what other people purchase in plastic bottles or jars, as well as to cook with and make functional, everyday items. Natural Beauty with Roses I love how she has created a meaningful, plant-filled and flower-filled life and career. In our conversation, you’ll learn not only volumes about America’s favorite flower, the rose, but also (surprisingly) about Luffas. The common thread is that both the rose and the luffa plant can be grown and harvested for many uses. And sprinkled throughout this episode are delightful plant facts – stories of history, symbolism, and tradition – along with practical tips for preserving their blooms, petals, stems, and fruit. Crafting with Roses Find and follow Janice Cox at these social places:Instagram and FacebookOrder "Roses" and Janice's other books here Join us at the Slow Flowers Member Meet-Up In news of the week, there’s still time to sign up and attend our March Slow Flowers Member Meet-Up – coming up this Friday, March 13th at 9 am Pacific/Noon Eastern. The topic is one that’s particularly appealing to both growers and farmer-florists, but also to home gardeners. We’ve invited three of our members to share their experience, advice, and tips in a session called Growing Flower Seedlings for Profit. You’ll learn from Kate Skelton, Fawn Reuckert, and Carol Wetzel as they discuss how you can translate your expertise into a revenue stream when you grow and sell cutting garden plants to flower lovers and fellow growers. And florists will be encouraged to get in on the act and offer locally-grown cut flowers as an add-on for workshops and special events! Pre-registration is required for this Zoom meeting. Click the signup link below, or find a link in our Instagram linktree bio for Slowflowerssociety. Hope to see you there! Pre-Register for the March 13th Slow Flowers Member (Virtual) Meet-Up Thank you to our Sponsors This show is brought to you by slowflowers.com, the free, online directory to more than 700 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers. Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu. Thank you to Charles Little & Company for supplying our industry with some of the most beautiful and sustainably-grown design ingredients, available nationwide through their website at charleslittleandcompany.com. Based in Eugene, Oregon, the farmers at Charles Little & Company have been growing and drying flowers since 1986. New products and dried flower collections are added to their website at the first of each month. Check it out at charleslittleandcompany.com. Thank you to the Association of Specialty Cut Flower Growers. The ASCFG is a gathering place for specialty cut flower growers of all levels of experience. It is a hub of knowledge, where seasoned experts and budding enthusiasts come together to learn, share, and support one another. The ASCFG is dedicated to empowering its members with the knowledge and resources needed to thrive in the world of cut flower farming. From educational workshops and conferences to online resources and publications, they provide a wealth of ...
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    46 m
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